Ever since the world has shifted online, we have learned to accommodate all our habits and practices. This includes shopping, on the web. eCommerce websites have become the go-to place for all of the world’s shopping needs – from fashion to lifestyle, food to décor, and so on. No wonder the number of eCommerce sites in vogue has increased manifold over a short span of a few years.
With so many eCommerce websites often selling the same range of products online, users decide upon the one they favor based on one factor – their experience of shopping on the platform. While some use mobile applications for the purpose, most of them try out their first experience with the eCommerce platform through its website. Then that eCommerce web design has become essential today.
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The Importance of Web Design for an eCommerce Website
Web design for an eCommerce website is crucial. Good eCommerce design is beyond just colors and fonts. And, it affects the overall UX of the platform, including graphics, buttons, navigation menus, and more.
Your online store’s website must not just look and feel good but also be on point when it comes to your brand identity. At the same time, it should compel visitors to take the next step forward in exploring more items, adding them to their cart, and finally making a purchase! You would be surprised to know the extent and relevance of website design on the performance of an eCommerce website!
Top 5 Ideas for Designing an eCommerce Website Like a Pro
1. Less is More
You must have heard about the power of minimalism; well, now is the time to try it! The visitors of an eCommerce website would prefer having only relevant information on their screens, that too in a crystal-clear manner. Too much information popping out of everywhere on the screen would only confuse the visitor and prevent them from taking the action you want.
Therefore, when it comes to eCommerce website design, “less is more” is the mantra to follow. Try having as few distractions on your webpage as possible, and make sure that the instructions or buttons you want visitors to click on get the most attention in terms of color, positioning, and font. A clean and straightforward website will prove to be much more effective in terms of outcomes than a website with a lot going on.
2. Keep Your Brand on Display
Your brand’s visual identity can often turn out to be the guiding light when it comes to designing an eCommerce website. And this is not restricted to brand colors alone. Brand identity also revolves around your brand’s voice, its message, and persona, as well as the feeling it evokes through its visual and tonal significance.
Everything from the fonts to the colors, product display to the tone of voice, connection with the audience, and even your engagement style must reflect the same brand identity as you wish to establish. All of these form essential elements of your eCommerce website design in one way or another.
For starters, try visualizing your brand as a person, and note down the qualities that you would like it to have as one – chirpy, classy, funny, rogue, and so on. Effective competitor research can help you identify how you want your brand to be different from the crowd and what qualities you want to put in to make your online store stand out, despite selling the same or similar products.
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3. Let Colours do the Talking
When we ask you to think outside the box, it doesn’t always mean that you need to invent something all together for making a statement. You could use existing elements that others tend to ignore and use them to your benefit, such as the use of colors to enliven your website.
Different colors are known to inspire different feelings, emotions, and activities within the viewer. For instance, the color red signifies a sense of urgency, the color blue inspires trust and credibility, while the color grey triggers positivity. You could use these colors on appropriate elements within your eCommerce website design to convey the right message at the right time.
The “Add to Cart” button could be in green, which signifies a positive way forward. On the other hand, controls for “Buy Now” could be in red, for it demands urgent action from the web visitor. Product descriptions could have blue undertones and highlights, sparking a sense of credibility, while comparisons between different products could use a combination of grey and yellow. The idea is to understand which color could trigger what emotion within the shopper and use them to their best potential.
4. Use Social Proof
Social proof in positive feedback from customers always goes a long way in establishing trust and loyalty to your brand. Most people these days wouldn’t purchase a product unless they have read reviews that showcase that product positively.
Ideally, you must place a few positive testimonials right under the product description. Perhaps more reviews could be accessed using a button somewhere below these testimonials. The idea is to present a positive picture of your products before the visitor decides to dive into more details for a well-informed decision.
5. Focus on Navigation
An eCommerce site is nothing without its menus and categories. Any visitor is bound to view more than one product, even if just for the sake of comparison. Sometimes, visitors would like to purchase from various categories and move back and forth before finalizing their purchase.
Therefore, when designing an eCommerce website, pay special attention to the navigation experience. Highlight product categories and pages so that they can be viewed and accessed with ease. Allow users to filter products based on their choice of budget, physical attributes, brands, and so on.
In short, the easier your eCommerce website makes it to shop, the better it will be for both your visitors and for you.
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