How many times have you seen an online advertisement that claims it can make you $1 million overnight? Did you believe them? How about an advertisement that says something to the tune of “ if you do not click this you are missing out on thousands of dollars of income?” This is known as a hard sell. Hard sells were the backbone of Internet marketing for years. However, with so many people discovering Internet marketing, hard sells are becoming less and less effective. With more and more people buying products online, Internet marketing has become very lucrative career when done and properly. If you are wondering why you are not getting more sales, it probably has to do with hard sell copywriting. Focusing on the soft sell is the best way to start getting more sales for your blog or website. Here is a quick guide on how to do soft sell copywriting.