Scribe Content Optimizer is crucial for any serious blogger who wishes to implement an SEO strategy. You may have been operating a blog for years or are just beginning to figure out how to start a blog, but either way, it’s important to remember that SEO is an important aspect of any blog. Without it, you may not be getting your message out to your target audience. That’s why using the Scribe Content Optimizer is so important for any serious blogger.
It used to be that blogs were nothing more than glamorized personal journals where people would talk about the events in their life, their views on politics or entertainment, or anything else under the sun. Today, blogs are used by businesses that want to maximize their exposure and invite people to build a relationship with them. Blogs are ideal because of the ability of readers to interact with the author.
Know Your Audience
Scribe Content Optimizer will only be able to do so much to help you achieve your goals with your blog. The first thing you need to do is to know your target audience. You may think that an audience only refers to people browsing the web.
While that is the main focus for any blogger, you can’t discount the search engine crawl spiders or robots. After all, they are using complicated algorithms to determine where a certain website or web page should rank based on given keywords. By ignoring this audience, you run the risk of never being found by your main audience.
The finer details about who your audience is or should be are secondary when it comes to Scribe. If you want to target retired individuals, Scribe isn’t going to help you fine-tune your message if you’ve written it with language geared toward teenagers. But Scribe will certainly give you an incredible amount of insight into these other audience aspects.
Establish a Content Optimization Strategy
Although a bit counterproductive, we think that it’s best to identify the keywords first, and then write the material around them. While some people can manage this, often the content itself suffers. The first thing you need to do if you’re planning on using your blog for business purposes is to be honest with your intentions.
You may have some great ideas that you believe people will want to read, but maybe they don’t fit into your business model at this time. First, be honest about the purpose of this blog. Is it to boost your business or for your own ego?
It may sound harsh, but this starting point will help you decrease the amount of work you’ll have to do later for your blogs. You may be targeting keywords that have a great deal of competition. If so, then realize that no matter what you write, even if it’s the best material that anyone will find on the Internet, odds are it won’t be noticed by anyone other than those search engine crawlers.
The level of competition that you may encounter may mean that you will have to abandon your initial goals for the content of your blog. If you plan on selling hair products, there’s going to be an incredible amount of competition. Trying to compete against all of those other websites based on ‘hair products’ will be fruitless.
Instead, fine-tune your thinking. What about the hair products sets your business apart? What topics do you know a lot about and can add to your writing?
When you begin to dive into these finer details, you’ll notice that a more concise and precise message will lead to more hits, visits, and interest from web browsers. When you begin to approach creating your content with this thought process in mind, you will be able to create more compelling blogs. That is the first step; now you’re ready to utilize Scribe.
Putting Scribe Content Optimizer to Use for You
When you see a web page, there are two different levels of content there. First, there’s the words that you see. Second are what are called ‘meta’ tags. These meta tags are what search engines use to understand what your web page, or your blog, is supposed to be about.
When you install Scribe onto your blogging platform (you will have to check with your web hosting company if there are any issues installing it), you will receive a widget on the right hand side of the editor screen of your blog. You need a title tag and a description meta tag before you can run Scribe. When your copy is in your post, then you can determine what steps you need to take in order to optimize the content.
The analysis dashboard that you will receive through Scribe will include a full report and check list that you can go through to determine how your content stacks up. It will recognize primary as well as secondary keyword identification, keyword density, and search volume information. Knowing how many searches are being performed for those keywords you’ve chosen can help you determine the interest and level of competition.
If you ignore the report that is generated, it won’t affect your blog post in the least. However, using this tool (and it will likely require more work and effort on your part) will help you attract the most attention from the search engines as well as your target audience. It’s certainly not necessary to incorporate all of Scribe’s suggestions for improvement, but it will help.
How Important is Content Optimization?
At the end of the day, content is the most important aspect on the Internet. If you have content that search engines find appealing, then your website or blog will gain a higher ranking on search results. When that happens, then more people will be able to find your website.
The Internet is all about attracting visitors to your site. Scribe Content Optimizer gives you the extra tools to help you maximize your return. Just remember that even when you use this tool, it doesn’t mean that you will gain first page rankings on the search engines, but when you focus on improving content, you’ll increase your chances for that coveted slot.
Try Scribe Content Optimizer for yourself and find out why we use it for all the content we publish. Use Promo Code SUCCESS and get their most advanced plan for 60% off!