Social Media 101: Recommended Social Media Sites

Social media is about sharing, connecting, and building relationships - but how do you know which social media site to join? Here are the sites we recommend.

What is Social Media?

At its core, social media is simply the exchange and sharing of ideas and information through technology.

Social media is about sharing, connecting, and building relationships. Unlike traditional media, it’s a two-way communication. It not only allows you to broadcast your message, but it allows your readers and followers to respond to your message.

Which Social Media Sites Should I Use?

The short answer to this question is that you should use the social media site that you relate with most.

If you’re already active on any of the sites below, then use that one. Social Media platforms are as diverse as we are and the goal of social media marketing is to connect with your readers. Chances are, they are on the same social media platform as you.

If you’re purely in it for the money, then stick to the top 4 in the list below, they have the largest audiences.

For now, pick JUST ONE. It’s important to master a single social media platform before trying to add another one. If you sign up to too many sites at one time, both your time and your content will get diluted.

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Popular Social Media Sites


Facebook is probably the most well-known social media site. You can create a personal profile (or a Page if you’re a business), add friends, message them, and create status updates.

Get started with Facebook


Twitter is social networking and micro-blogging site that lets you stay connected through the exchange of short status messages, or “tweets”. Tweets are messages limited to 140 characters or less.

Get started with Twitter

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Like it sounds, Google+  is the social networking component of Google. It’s quite possible the most powerful and most confusing social media platform yet. 😉

Get started with Google+


LinkedIn is a “professional” social network targeting professional and business relationships. The guidelines for what you can post and share is more strict that either Facebook or Twitter.

Get started with LinkedIn


Instagram is a mobile photo-video sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them. Users can follow other users and comment on their feeds.

Get started with Instagram


Pinterest is more of personal media sharing than a social media. Pinterest allows users to save images and categorize them on different boards. They can follow other users’ boards if they have similar tastes.

Get started with Pinterest


YouTube is a video sharing a social media site. Users can upload, share, and favorite videos. They can also comment on other videos and post video responses.

Get started with YouTube

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