The goal for this initial keyword research should simply be to see that your proposed topic/niche gets more than 1000 searches per day. This does not have to be for one single word, but the variations of your topic.
Keyword Research Basics
Let’s say that your proposed topic is “growing orchids.” Sounds reasonable. Right? Maybe not…
A quick search with one of the keyword tools below shows that the variations of the term “growing orchids” only gets a few hundred searches per day, so we may need to broaden the topic of our blog a bit.
By expanding our topic to “orchids”, we increase the total search volume to more than 2000 searches per day – this a better main topic for our blog. We can then add reinforcing “categories” to our blog that include the word “orchids” to increase the value of our content.
Some possible reinforcing categories are : growing orchids, types of orchids, and pictures of orchids.
It’s also important to keep your blog focused on one topic or a group of tightly related topics. If you talk about too many different things, your readers and the search engines will get confused – which means less traffic for you.
We’ll get more into keyword research in the more advanced training, but for now, I just want to make sure that you’re at least thinking about the topic of your blog and how it matters to other people. Nothing is set in stone. You can always change your mind later.
There are many free keyword research tools out there that will help you answer the question “Is this a good topic for my blog?”.
NOTE: There are tons of paid keyword services out there that will try to take your money and promise you amazing results. I personally do not think that you ever need to pay for keyword research. If you must spend money on something, spend it on your own SEO education.
Here are the 2 keyword research tools that I use personally.
SEO Book Keyword Tool
This is my go-to resource when I want a quick idea on the popularity of a topic. You will need to create a free account to access the keyword tool. (NOTE: this site hasn’t been updated much over the last few years, but the tool is still useful.)
Here’s how to use the SEO Book Keyword Tool.
Google Keyword Planner
This is a very powerful tool but can also be a bit overwhelming at first. I like this tool when I’m really researching a topic and want a deeper understanding of it’s relevance and all the possible related topics that I should cover. I find myself using it more and more…
You will need a free Google Adwords account, but you do not need to pay for advertising to use the keyword planner.
Here’s how to use the Google Keyword Planner.