“You already know that content is the lifeblood of any successful blog.” At least if you been paying attention…
You post your awesome content and share it on all of your social media sites, but after the initial buzz dies down, how are new readers going to find you?
You guessed it: Google!
And how are readers going to find you on Google unless you’re on the first page for your topic?
Hint: they can’t.
That’s where SEO (Search Engine Optimization) comes into play. It’s how you help human readers and search engines find and your blog’s content.
Now I know the word “SEO” has a bad rap. With all the spam that goes on in that industry, it’s well deserved. But just like anything in life there’s a right and a wrong way to do SEO.
The wrong way is buying links, stuffing your blog posts with keywords and shady stuff like that.
The right way is to find keywords your target audience searches for, create outstanding content around those keywords
and promote it like there’s no tomorrow.
But you’re probably wondering: “How do I find these keywords?”?
Well, that can be a hard question to answer… There’s quite a bit that goes into keyword research. The how to, the where to, all the ugly details…
Fortunately, Brian Dean at Backlinko has recently put together a really awesome guide called, Keyword Research: The Definitive Guide. It’s a step-by-step guide to finding keywords that you can use to get more search engine traffic to every blog post that you publish.
It’s well worth your time to take a few minutes to check it out. I promise you will get at least a few good take-aways even if you’ve already got some SEO experience under your belt.
We rarely promote other people’s content because honestly, most of it’s a waste of your time. After looking over Brian’s site, we decided that it’s better than most and worth sharing with you. Take a look let us know what you think…