The magic of creating and posting successful blog posts is part art, part science, and part business. One of the first things that new bloggers want to know if how often and exactly when you should publish each post to your blog. That’s understandable since timing is a crucial factor in success. Here’s what you need to know about the best time and day to publish your blog posts.Schedule your posts to optimize your chances of success.
It’s a good idea to post at the same time on the same day each week. This has proved to serve many blogs well. For example, a fan site called Full House Reviewed eventually went viral after attracting a regular audience. It gained loyal followers by always posting a review each Friday morning without fail, and the blogger tracked the traffic that arrived on Friday morning each week as people awaited a new post.
Even if you don’t have an immediate surge of traffic, posting consistently at the same time is still a good idea. Readers will come to realize that they can depend on new material each week at that time. When you do start to get readers, you’ll know if this strategy is working by how much traffic you get on the day your post goes live.
When People Read Blogs
In order to provide people with the reading material that they will spend their time on each day, you need to make sure that you’re reaching them at the right time. However, you can publish your blog any time of day and still get it to them at the right time via social media. Most people don’t discover content on the day that it’s published unless they come over from a link on social media. Schedule that to post during the 9 to 5 workday when many workers may be surfing social media on breaks and lunches.
The Right Time Question
Instead of wondering what time of day works best for publishing blog posts, the best question to consider when your eye is on long-term blogging success is simply: How often should I create and publish content?
The answer is that you should create as much content as possible while still maintaining top quality. The more posts that you have, the more chances you have of future readers finding you in a search engine.
Also, think in terms of evergreen material. In the blogging world, “evergreen” material refers to more than the beautiful tree that we can enjoy year-round. It means that the content can be enjoyed in the future. Evergreen content isn’t topical or reliant on the news that’s popular this week.Plan the time for your posts when you plan the content.
Content is the Main Event
While all of these things are true, the single most crucial factor in the long-term success of your blog is to have consistently high quality content. If your blog posts are well-written and engaging with intrinsic value to your core audience, people will come to your blog no matter what time or day of the week that the content goes live. Start with making sure that your articles are golden, then post them at the most optimal time possible.
As your blog grows in popularity, be sure to follow your statistics. You may decide to adjust the time and day that you post to your blog over time if your readers indicate a clear preference. The sooner you get started on your blog, the sooner your readers will start clicking for content. Sign up for Risk-Free Trial and get started with a no-obligation blog today. Our customer service team will help you through every step of the way, from concept to completion.