Keyword research is important to building a blog. You need to make sure that you are creating content that people will want to read on a regular basis based on the keywords you complete. If you are able to do this, then you will find that you are creating a buzz about your site that brings in lots of traffic.
Once you get that traffic, then you can monetize. And that is the dream of almost everyone in the blogging game. Monetizing traffic allows us to do what we love without having to spend our time slaving away at a regular job.
But most bloggers fail to take control of the two most effective tools for building their website up in the search engines: keywords and tags. This article will provide some information on how to use keywords and tags that you will find helpful. If you are not using them effectively, it will provide the information you need to get started right away.
Not Those Tags!
Put on the breaks. This isn’t another article about using meta tags and titles to tell the search engines what your site is about. You should definitely use those on every single site and page you put together, but there are thousands of articles already about those subjects.
This article will teach you how to put together a site that is really going to benefit you in the long run by telling the search engines what your site is really about. They don’t use the methods that you might think they do, so read on to get a real lesson.
Keyword Research – the first step
Firstly, you must know what keywords you are researching. When you are choosing the keywords that you will use on your blog, you have to be sure they will bring in relevant searchers. If you aren’t doing this, then you are leaving your blog to chance, and then what’s the point?
Find long tail key phrases (three or more words) that bring in a good number of unique searches per month and focus on them on a regular basis. Make sure your website uses these keywords in every article and in titles where appropriate. Avoid unnatural “keyword stuffing” that will make your article seem spam.
Use these key phrases as “tags” on your blog and enable tag clouds. This means that for each post with this “tag” a link will appear on your site to another page. And each page will also show the tag cloud. This will help the search engines understand what your site is about.
How Do the Search Engines Know What Your Site Is About?
There are two schools of thought on how the search engines learn what your site is about. The first says that the back links to your site tell the search engines what your site is about. But this thinking is faulty.
Your site’s topic is determined by the content that is present on your site. A site with no back links can still show up in the search engines if it has good content. If there are many competing sites, you might not show up in the rankings as high as you would like, though.
By using tags with appropriately researched key words, then you are going to be able to publish lots of internal links about your content subjects. This means that you will easily find the search engines understand your site content. But the links to your sites will determine how “popular” it is.
How Do You Research Key Phrases?
Use sites like the Google Keyword Research Tool to figure out alternate key phrases for your site. Many people will find that there are a number of long tail phrases that they had never actually considered that pull in a lot of traffic. Since the competition for these is relatively low you could build an entire campaign around them.
Of course, you could ignore this advice and try to build your site around all of the phrases that others are also working towards. This just means you will have to work a lot more and a lot harder to start showing up in the search engines. You could work hard every day for a year and finally start to make some progress that is easily beaten.
Or you could do a little bit of hard work on a ton of different long tail keywords and see the results of that work continue month after month. Think about what happens if you spend one month focused on a key phrase worth 150 searches per month. After 12 months and focusing on 12 different key phrases, you will be bringing an average of 1800 visitors to your site per month.
Since those phrases didn’t require a lot of hard work, you probably will be able to continue increasing that number month after month until your readership snowballs. This is a topic for another article, though.
What is the Long Tail?
So just what is the long tail and how can you take advantage of it? Well understand that each person who searches the Internet is more likely to use two or more words per search than they are to just use one. But most bloggers don’t realize this and focus on single keywords.
A single keyword will have the majority of search engine results, and therefore represent a larger volume of search. But the long tail phrases are where people will actually find you.
To return to the sales sample, you might decide to focus on “How to Sell Used Cars.” This is a phrase that gets approximately 74,000 searches per month. The weird phrase “want sell used car” only gets 480.
Would you rather compete with the phrase that only gets 74,000 searches per month and probably has a lot of competition, or the phrase that is probably ignored by most others? Which do you think is likely to provide the best return on investment for your time?