Facebook is the number one social media site on the Internet. It has a population that is larger than hundreds of countries on this planet, with members coming from every corner of the earth. Just being a member means that you are potentially exposing yourself or your business to millions upon millions of people – and all with little to no effort.
Though a lot of bloggers don’t realize this, Facebook offers a number of tools to promote your blog. Let’s start with the most basic of them all:
Change Your Profile
What’s the purpose behind your Facebook profile? Is it to connect with friends and family? Is it to showcase pictures of your wild night out last Saturday? Or do you want it to be associated with you, a professional blogger who is an expert in your niche? You have to really consider how seriously you want to be taken, starting with how your profile is set up.
People will be looking at everything about you, from what you “like” to what you are a “fan” of to the different pictures you have taken of yourself. Say, for instance, you have a blog about putting a stop to animal cruelty. A picture of you eating a steak probably isn’t the best thing to have on Facebook.
If you do want to have your profile about your personal life, then strongly consider having two separate accounts – one for “you”, and one for the professional blogger.
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Seek Out Friends
Don’t wait for people to find you; you’ve got to go out there and find them! The search tool is pretty thorough, allowing you to search for people not only by name, but also by company, school, networks, email address, and more.
And don’t think that you need to know a person before you send out a friend request. You can send a friend request to absolutely anybody on Facebook. What’s the worst that can happen? They can decline your request or ignore it. But what happens more often than not is that they do accept your friend request (many people have a strong urge to have a high “friend” tally) and you then have a brand new addition to your Facebook blog network.
You can also try to seek out people who may be interested in your niche by checking out people on your friends’ friend’s lists or through group and fan page lists.
Create Your Own Group Or Fan Page
One of the best tools for it is the Facebook Page. We’re not talking about just creating an account and friend everyone. People won’t follow you just for that. Instead they want to get updates from your blog. In fact, the first fans of your Facebook page might just be your own friends. Have them click on the “like” button. That way when you post something, they’ll be able to see it on their feed.
When you do create a Facebook page for your blog, make sure that you also upload your blog’s content onto it.
When people comment or reply, make sure that you also reply and keep the conversation going. It is an online community, so in order for that community to survive, everyone has to keep on talking and participating. If you post and never reply, you’ll find that people will quickly lose interest in your Facebook page and your blog.
One big difference between a fan page and a personal page is that the former can have an unlimited number of follows, while your personal page is limited to 5000. Obviously, you hope that your business will bigger than that at some point.
So how to you get people to like you page. Well put the “like” button on your post. It’s a matter of engaging the Facebook audience on your site, and have them eventually subscribing to your Facebook page as well.
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You know how a lot of blogs have comments by default. Well the problem with that is you get a lot of spams. Facebook solves that problem by offering a plugin that requires actually Facebook accounts. So it means only authenticated users can post on your blog. Additionally when someone post comments about your article, it shows up on their wall and feeds that’s visible by their friends. So it creates a viral environment that promotes your blog.
It’s a box that you can embed into your website to show the number of people who likes it. Someone can click on the Like button, and become a follower as well. There’s also Facepile which shows the pictures of users that like your blog.
Hook Up With Your Other Social Media
Every social media site can work with the other social media sites in some way. If you create a Facebook page, for example, you can include this link in a number of your Twitter entries. Link your blog’s RSS feed right up to Facebook to create up-to-the-minute status updates. While you’re at it, link up your Twitter feed and if you have a SlideShare account, add that to Facebook too. Keep on connecting different social media to other social media that you have to create a web, or network, of sites that are all promoting your blog and what it’s about.
Remember To Be Human
Whether your blog is written solely about daily observations, or whether it is more business-minded, you still have to be human. Facebook is less professional and more casual in nature (unlike some other business-related social media sites, such as LinkedIn). People aren’t on Facebook to be bombarded with promotions and business-only material. If that’s all you’re giving people, then they will be de-friending you soon enough.
Make sure you do a fair mix of both personal stuff and promotional material. As long as the personal material isn’t too personal, your customers will appreciate it. Funny observations, pictures, quotes, and videos are all great to share. Talking about what your dog, cat, child, or friend did – as long as it’s appropriate and, preferably, universally funny – will give your Facebook page a fun, personal edge.
So these are some of our favorite tips & tools. Tell us about which ones that you like the most.