Every photograph you take, whether you shoot wildlife on the African Savanna or fashion icons on the runway, reveals your voice and your unique approach to your art. If you don’t display your photos in a public forum, you deprive others of the opportunity to witness your artistic vision.
A photography blog provides you with a personalized space in which to not only publish your images, but discuss your techniques, gear, and upcoming projects.
Create a Blog
BlogPress can help you choose a blog name, set up a new blog, select a theme, and publish your first post. You don’t have to worry about the technical side of blogging; instead, you’ll focus on creating a photography blog that reflects your personal vision.
Make your photography the star of the show. You might post text along with your images, but concentrate first on the photos. According to web marketing experts WMG, “40 [percent] of people respond better to visual information than plain text.”
Take Photographs Daily
The best photography bloggers understand that blogs demand regular content. You might take special photography excursions only once a month, but make sure you use your camera daily.
Take photographs of sweeping landscapes and magnificent architectural marvels, but find time for the little things, too. Take photographs of the things and people you love to humanize your blog.
Create a Personal Style
As a photographer, you might already have completed this step. Maybe you focus on moody, dramatic portraiture or up-close wildlife photography.
Use your personal style to create your online brand. When people visit your blog, do they automatically recognize the imagery and identify it as yours?
From your compositional preferences to your post-processing repertoire, your personal style describes every aspect of your photography. Try to post images that reflect that style whenever possible.
Some photography blogs excel with daily doses of beautiful imagery and nothing else, but most photographers add some more meat to the bones of their blog. You might share lighting tips, for example, or discuss the best glass for nighttime photography.
If your style is more journalistic, you might use the text space on your photography blog to express your opinions on a topic (op-ed) or to tell a story about what you saw through the viewfinder. Make your blog a space of self-expression.
Monetize Your Blog
Several options exist to monetize your blog, from running display ads to selling your photographs. You might want to partner with a photography site like SmugMug that helps connect you with buyers.
Some photographers focus on stock sales (such as through ThinkStock or iStock Photo), while others prefer to sell fine art prints to individual consumers. This depends on your artistic goals and your experience level.
While your photos might appear on a separate site, your photography blog curates, displays, and identifies your imagery. It’s the place people visit when they want to learn more about you and your work, and it doesn’t force you to compete with other artists.
If you’re ready to share your photography with the world, sign up for a risk-free trial with BlogPress. We’ll help you launch an effective website from which to display or sell your photographs.