We are finally at the most exciting part of how to start a blog: writing your first blog post! You might think that this is the easiest part of the whole process, but in fact it can be very difficult. At least at first…
For one thing, you have to think about exactly what you have to say. Again, you want to make sure that you have a unique perspective on your topic so that you’re not simply rehashing the same information that has been written about over and over again.
Readers want to get new and insightful information rather than reading the same repetitive opinions on various sites. Your goal is to become that expert who will provide authoritative information on the topic.
Write it Outside of WordPress
Before you start to write your blog posts, it’s best to do it in another document rather than doing it directly into your WordPress dashboard. To add a post, you simply click on posts, add new.
However, you need to write the document in MS Word or Notepad first and then transfer it over to your WordPress document later. That way, you can save that and make sure that you have the content before you try pasting it in. Remember that anything can happen when you’re working online, so it’s best to always backup your work.
Plan Your Topic
Assuming that you’ve already picked your niche, you should plan out what you want your post to say before you even start writing. You might even want to jot down some notes or bullet points that you want to use in your post. Then, you need to come up with an effective and creative title.
Remember that you’re also writing for the search engines, so you may want to include some keywords in your post title. Here’s an example: let’s say that your blog is about homeschooling. If you’re writing your first blog post about how to socialize your children when you’re homeschooling them, you don’t want your title to be something like “Helping Susie Find New Friends”.
First of all, that’s not a very entertaining title and doesn’t draw the reader’s attention into your blog. More importantly, it contains no keywords to let readers or search engines know what the topic of the blog is. Instead, you might want to go with a title such as “Socialization for Homeschoolers: Is It Really A Big Problem?”
As you can see, this is an interesting title which is also making use of specific keyword phrase “socialization for homeschoolers”. Hopefully, visitors will find the blog title intriguing enough to click on while search engines will be able to make use of the keyword in the title.
Another important point that you should remember while writing a blog post is that people like to scan instead of read. You want to make sure that you leave plenty of white space and use bullet points or short paragraphs if possible when writing a blog post.
That way, people are not overwhelmed with a huge chunk of content that they may click away from instead of reading. Once they start scanning your content, hopefully they will see something interesting enough that makes them want to go back and read all of it.
Any blog postings should also add value to the reader and help them to solve a problem, learn new things or even become more productive. Focus on writing blog posts that give people practical tips or even tutorials on how to do something. In other words, you want to overwhelm your readers with so much quality, free information that they trust you and become loyal followers of your blog.
Have Good Grammar & Spelling
It’s also important to make sure that your writing is free of grammatical and spelling errors. While no one is going to come along behind you and grade your paper with a red pen, it is important to make yourself look like a professional by making sure that your writing is free of these kinds of mistakes.
Believe it or not, there are many people in the world who will discount anything you have to say based upon your ability to write. They figure if you can’t sound intelligent in your writing then maybe your ideas are not worthwhile to read.
Use Targeted Keywords
As you are writing your blog posts, you might want to make sure to include the keyword or keyword phrase you are targeting in your first and last paragraphs at least. That being said, you don’t want to overload your content with keywords because the search engines can look at that as being keyword spamming or stuffing. This can actually hurt your rankings instead of helping them.
Paste into WordPress
Once you have written your content, you are ready to paste it into the WordPress editor. This is very simple because all you have to do is click on posts and then click new. You’ll paste in your headline and then paste in your content. If you need to put any links in your content, that is also very easy to do.
Simply highlight the text that you want as your anchor text and click on the little chain-link just above the box where you paste your copy. Here, you will input the link in the pop-up box. By putting a couple of links in your copy, you are giving readers a place to click off and get more information or purchase the product or service you want to sell.
Tag Your Post
You’ll also notice there’s a place in WordPress to add what are called tags. These are basically keywords that will also help the search engines classify your blog post so that readers can find it. Make sure to add at least three or four tags but no more than about eight.
Again, you don’t want it to appear that you’re only trying to rank in the search engines. Google and other search engines like quality websites with good content for their readers.
You should also note that you can schedule your posts in WordPress in case you want to write a few that will be released in the future. For instance, if you want to go ahead and write a post about something that’s happening the next week, you can do that and just schedule it to be released at that time.
Check out our video on how to write your first blog post.
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