Content marketing is one of the most potent forms of online communication. Producing articles, videos and graphics give you a chance to showcase your expertise in an area and establish yourself as an authority. However, if your items aren’t on topic, you risk losing your audience and any chance to make posts viral.
In a survey of more than 1,200 marketers from 39 different countries, researchers discovered about 77% of respondents had a content marketing strategy. However, only 9% felt the plan was an excellent one, and 38% felt their content marketing was only average. The study showed that a lot of professionals still aren’t sure what their audiences want.
You can get ahead of the crowd by creating content your audience needs and wants to share. There are some specific things you can focus on that will up the odds of your digital assets going viral.
Just like your blog needs to look amazing on all devices, especially mobile devices, your content needs to be something that people want to share on social media, and you need to make it brain-dead simple for them to share it. 5-Step Social Media Marketing Plan Downloadable 5-Step Plan that you can use over and over again as you add new…
1. Team Up With Influencers
Some companies spend as much as 50% of their budget on working with influencers. Finding those with social reach who have followers in your target audience provides you with a couple of advantages. First, they know what their audience wants to read or hear about. They can work with you to develop a content calendar that makes the most sense for their followers while presenting your brand in the best possible light.
You’ll also gain the benefit of someone well-respected talking up your product or service. People will pay attention and be more likely to share posts.
2. Create Opportunities for Conversation
Don’t just post an image of your new product arrivals. Create opportunities for better conversation. For example, pose a question such as what color do they like best in the new XYZ gadget. Ask customers to share an image of them using your items and host a contest where the winner gets a prize. Chime in with your thoughts as they post pictures, share their posts and engage users.
3. Write High-Quality Articles
In the past, sites brought in a lot of traffic by throwing up 300-word articles and hitting on certain keywords. Over time, users got tired of going to pages with little real value. Google and other search engines caught on to the tricks and made their algorithms more stringent. If you want to create content people love, then you need to dig deeper than 300 words.
Cover a topic thoroughly.
Look up the matter on Google and seek the “People Also Ask” section to make sure you’re answering all the questions your target audience has. Study your competitors and how they’ve responded to the same query. What did they not cover that you can add to your piece?
Hire quality writers in your native language.
You might be able to get an article written very inexpensively by someone in a foreign country, but it won’t have the flow of a similar one written by an English-first-language speaker. When it comes to written content, you get what you pay for.
In content SEO has to do with how you write and structure your posts. Here’s a quick tutorial to help you write better SEO optimized content for your blog.
4. Edit Like Crazy
In addition to hiring quality writers, or learning to be one yourself, you should have at least one other person edit articles for typos and flow. Look for common mistakes, such as comma usage or repeated phrases. No matter how skilled a writer is, there is typically a typo or two in their work. A good editor catches these issues, fixes keyword concerns and makes sure everything appears in a visually pleasing way.
The white space between paragraphs can impact how skimmable an article is as well. Editors look for long sentences and paragraphs, breaking them into more manageable chunks. They might also add bullet points to make big blocks of text more readable.
5. Choose Relevant Images
The Nielson Norman Group reports eye-tracking studies showing people tend to skip right over stock-type images but will stop and scrutinize important content such as pictures of products or real people. If you want people to sit up and take notice of your content, use images that pull them in.
Not only will they pay closer attention to the pics, but social media is also a visual medium. When people share your content, the images might be the first impression people have as they browse their feed.
6. Pay Attention to Trends
Another way to grab attention is by paying attention to trends in the world and our industry. For example, a small plant nursery might do well to tap into events for Earth Day and use relevant hashtags to draw attention to its brand.
Be sensitive here, though. Some events are quite tragic, and if it appears you try to capitalize on them rather than help people, your reputation could suffer. Be sensitive to emotions, and don’t try to take advantage of someone else’s pain or fear. Be a good human being, and you’ll benefit from the effort.
7. Tell a Story
Since the beginning of time, people have loved to hear a good story. Your job with your content, no matter what medium it takes, is to grab the reader and keep them entertained from the headline to the last sentence.
Recommended Reading: 3 Critical Questions To Answer BEFORE You Start A Blog
Your perspective on any topic is what makes it unique. If you don’t have a personal example that highlights your thoughts, then seek a case study or story from one of your clients to weave into the other content. Not only does it paint a mental picture for readers, but it also keeps them reading on to find out how the story ends.
8. Be Useful
Above all else, make sure your content is as useful as possible. If you’re hitting all the other points but your material isn’t anything of value, then it won’t be read or shared. Instead, think about what solves the problems your users have. How can you provide something that changes lives and improves situations?
Creating content that gets shared isn’t easy. You have to do your research and put a lot of effort into perfecting your prose. It is worth that extra attention, though, because you’ll also attract new followers and customers through the process.