Whether you possess a talent for dressing up thrift store finds or you drool over every month’s issue of “Vanity Fair,” a fashion blog provides you with a creative outlet for your sartorial style. Provide photographic inspiration, detailed how-tos, or retail recommendations, follow these simple strategies to become a fashion blogger.
Find (And Illustrate) Your Unique Style
Entrepreneur defines a unique selling proposition (USP) as “the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.” This definition applies just as well to fashion blogs as it does to the retail and service industries.
You’re selling a product (your fashion blog) amid thousands of similar products. To garner readership, you need a unique angle or hook. What makes you special?
It could be your ability to mix patterns with aplomb or your innate sewing talent. Use it to inform the overall tone of your blog as well as the posts you write.
Brainstorm Blog Posts
If you want to become a fashion blogger, you already harbor a secret (or not-so-secret) passion for fashion. Sit down at your computer and brainstorm topics about which you might want to write.
Don’t censor yourself – that comes later. Right now, focus on letting your inner child run wild. The creativity that inspires your love of fashion becomes an asset during this stage.
Buy A Camera
In an article for Teen Vogue, fashion blogger Wendy Nguyen stresses the importance of quality photos on a blog. Buy the best camera you can afford, then practice producing stunning pictures.
A fashion blog relies on images to convey specific ideas. Whether you’re photographing the steps for a how-to article or taking pictures of yourself to demonstrate your style, photos not only attract readers, but keep them on your site.
Note Your Expertise
You don’t need a degree in fashion design or a career as the editor for a fashion magazine to become a fashion blogger. However, if you possess education or experience in the industry, make it known on your blog.
Use personal anecdotes to humanize your blog content or create a fantastic About page to illustrate your background. Of course, if you just happen to love fashion, make that known, as well.
Decide Between Inspirational And Attainable
Fashion blog content usually falls into one of those two categories.
Inspirational fashion posts focus on the highest of high-end designers and the most expensive couture displayed during Fashion Week.
Attainable fashion content, on the other hand, deals with fashions anyone can wear, regardless of budget constraints.
You can post both inspirational and attainable content, but your blog should pick a focus for the majority of its pages. Brand yourself as an expert in one or the other so readers know what to expect when they visit your blog.
Post On A Regular Schedule
Fashion blogs often serve as escapism for readers. Internet users visit these blogs to admire the pretty pictures and to garner inspiration for their own wardrobes.
If you want to build a loyal readership, publish blog posts on a predictable schedule. Whether you post once a day or twice a month, keep it consistent.
You don’t have to possess editorial or practical experience to become a fashion blogger. Let your love for fashion guide you to a blog topic and its content. If you’re ready to share your insights with the rest of the world, sign up for a free trial with BlogPress.
