Great content makes a great blog, and images are part of that content. Striking images capture attention, distill your thoughts into a visual aid, and make your posts more shareable on social media outlets such as Facebook, Google+ and LinkedIn. Adding an image to a blog post isn’t difficult, and we’ll show you how in just a few simple steps.
Find a Great Image to Add
Images can be free, or they can cost hundreds of dollars. Unless your blog is raking in the bucks, you’ll probably want free images, including ones that you’ve taken yourself. It’s critical to know up front that finding an image online and saving it to your computer doesn’t make it yours. Most images are subject to copyright laws, and that means you can’t use them on your blog without express permission from the owner.
But worry not, because free images are easy to find. Creative Commons is a great place to start, and so is Getty Images. At Creative Commons, search for “public domain” images or ones that are “royalty free” and “free for commercial use.” Those are your safest bets. At Getty images, you have access to hundreds of thousands of photos, as long as you embed them instead of downloading. We’ll get to embedding images in a bit.
Select the Point Where You Want the Image
In most cases, you’ll want one great image at the top of your post. If you’ve got your post open, move your cursor to the top of the post. If you’re working on an older post, open it for editing first, then choose the spot for your image.
Centered images work well, and they’re also less confusing for you and the reader. On your side, there are fewer formatting issues to deal with than if images are on the left or right of the text. But the reader is the most important part of the equation, and centered images make your text more readable. It’s a win-win.
Add the Image to Your Post
There are two ways to insert an image to your blog post. You can click on the “Add Image” button, select the image from those that are saved on your computer, and then upload it to the blog. Wherever your cursor sits when you click the button is where the image will land. If it’s not in the right place when you’re finished, move your cursor to the right spot and try it again.
Embedding an image is a little bit different. For this, you’ll need the embed code, which is available at websites such as Getty Images and Houzz. Embed code icons indicate that the code is available, and they usually look like this: < / > while actual embed code looks like this:
Where you see the icon, you’ll know that the image is embeddable and the code is available when you click. Embed code is usually very long, and contains seemingly nonsensical letters, characters, and words. Copy the entire embed code, and paste it on your blog where you want the image to be. Then click “Update,” and voilà!
Images take your blog from average to outstanding, as long as you choose the right ones. That’s where your creativity comes in handy. For example, if you blog about home decor, crystal-clear photos of beautiful rooms help readers visualize your message. And they also encourage readers to share your blog.
Adding an image is another easy way to improve your blog. Once you’ve managed it, you’ll be a pro in no time.
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