A number of active blogs numbers over 100 million, so how do you make your blog a standout? Whether you are starting a blog for the first time, or you are looking to get more traffic to your blog, there are always trends to follow to make your blog shine. Follow these blogging trends to get your site the following it deserves.
Include Engaging Media
Blogs are no longer just made up of blocks of text and a few images scattered here and there. In today’s blogging environment, a variety of content is key. This means not only making sure your images are high quality, but varying your use of different types of media. Fun and creative videos are the latest and most popular trend in blogging. Do not hesitate to create videos and encourage followers to follow your social media accounts.
You can create videos using GoPros, amazing new drones, and even your iPhone! There’s no excuse not to use video today.
The crème de la crème of blogging at the moment, however, has to be live streaming. Live streaming is at this time the most immersive experience for viewers because it puts them right there with you. Followers have the ability to interact with you, ask questions, and comment while you are streaming. More and more people want to buy into a totally immersive experience in which they are engaging with the content as it happens in real-time. In many cases, it goes farther than what many blog videos and images cannot do. Depending on the brand of your blog, you can conduct interviews with special guests or even immortalize your travel adventures.
Go for Quality Over Quantity
Today, there is simply too much content on the web to sift through. The sheer amount of blogs that may surround your topic can be overwhelming, so the answer to this is simple: less is more. Readers and viewers today want quality work. Their time is precious and they want to find something worth looking at. If they cannot find it in your content, they will quickly move on to something else. The cure to this is to elevate the quality of your content. Feel free to go in-depth about your specific entry, or divide the topic into a series whether it be politics, lifestyle, or media. Sometimes this means writing more, and sometimes this means writing less. If you are not the best editor, perhaps have a trusted friend or family member who has the skills to elevate your work for you.
Keep in Touch With Your Followers
A great deal of criticism has surfaced about the cold and impersonal nature of social media. While these critiques do have their merits, they don’t have to hold true for you. You can influence your followers by becoming more personable. This means that when a follower reaches out to you, you should make an effort to reach out to them. Often, a popular blogger or YouTuber will have followers that look up to them, so making yourself accessible via a bio, a question and answer session, or a live stream will help your followers connect to you. It may be impossible to answer everyone’s questions, but you do have the ability to reach out when it’s appropriate.
Try Guest Posting
Instead of competing with your fellow bloggers, try contacting them for a guest post on something you enjoy. It need not be a direct competitor, but you can write for a variety of blogs that cover a vast network of topics. Form relationships with your fellow bloggers and you may be surprised at the following you will gain.
Blogging should be a fun and engaging experience for both you and the audience. If you want to continue to have a successful blog in the future, follow these tips add a nice polish to your blog.