Free SEO tools are an integral part to any website’s success. If you want to know just how well your site is doing in page rankings on numerous sites and what will help give it a boost in page rankings, then these tools are what you need.
There are a few bloggers who have disagreed with this and have said that you only need your mind to improve your page rank, but then again, their blogs also are on page 1000 of any site ranking.
You don’t have to spend a ton of cash on SEO tools, either. As matter of fact, you can do it for free! Below is a list of our favorite free SEO tools that you should be using to help give your website a boost in the page rankings.
1. Google Adwords
When it comes to SEO, what we really like about this tool is its keyword feature. With this tool you can find out exactly which keywords are hot and which are not. You can also enter in your own keyword or keyword phrase and see how well it ranks. It will list the competition, the global monthly searches, and the local monthly searches so you can get a feel of just how successful any keyword that you use for your website or blog is going to be.
One drawback is that though this tool is “free”, the price you pay is that Google can harvest information about your website or blog and use it for their own purposes. Granted, much of the purpose is to provide users with a high quality and precise Adwords tool, which you are using for free anyways, so to most it’s not a big deal. Another drawback to the tool is that while it does provide very useful statistical information, it’s not in “real time”. There are a lot of other SEO tools out there that will give you information in real time.
This tool is the best tool for anyone who is a bit wary about allowing Google all access to their website. SEOmoz allows you to check your rankings daily for up to 5 different keywords for free (which adds up to 150 words a month). It also keeps a running archive for you, which will allow you to better keep track of and monitor your website or blog’s success.
You know that the tool has to be good when big companies like Disney and Best Buy are using it. It’s is credited as being one of the most thorough and comprehensive SEO tools on the web. They offer up a ton of great tutorials for anyone from beginner to expert, and you can have a report card generated for your site that tells you just how well every page that is on your site or blog is doing in regards to search engine optimization. Anyone with any level of experience when it comes to SEO will quickly be able to see just where they are going wrong with their optimization efforts, and then find the solution on how to fix the problem.
3. MultiRank Checker
Created by iwebtool.com, there isn’t really a rank checking tool that works any easier than this tool. If you are interested in checking your Google page rank or your Bing page rank, all you have to do is put your domain name or names into the checker.
That’s right, you can check your domains in bulk and not have to go through every single domain name, one at a time. That alone can be a huge time saver if you have multiple sites on the web. You receive a results table at the end that you can copy and paste and keep for future reference.
Don’t even tempt the idea of paying a web developer a ton of money to try to find any problems that you may be having with your website. Use the free application, Fiddler, first to debug your site. Fiddler works in such a way that it is able to capture all HTTP traffic that is coming through your site and it will log it for you to review. It’s also able to “fiddle” with the HTTP traffic while it is being sent back to you.
The newer version of Fiddler, Fiddler2, goes beyond that and now offers additional support for dealing with HTTPS traffic. It, too, is a free download that you can easily find on the web and begin using immediately.
5. Overture Keyword Selector Tool
Overture Keyword Selector Tool is another tool that can at least partially replace Google Adwords if you aren’t a bit fan of Google. The nice thing about Overture is that it is pretty darn easy to use. This site, run by Yahoo!, only requires for you to enter in a keyword or keyword phrase it will then give you a list of other keywords that are more searchable and that will help your site rank higher than if you were to use the keyword you entered.
For example, let’s say you entered in the keyword “free webhosting”. The tool will give you a list of the top searches of keywords related to yours which rank higher. So you entering in “free webhosting” may return a list of other top ranked keywords like “web hosting”, “cheap web hosting”, and “affordable web hosting”. It’s telling you to consider using these keywords beyond the one you entered as more people are searching those targeted words.
Another benefit of this tool is exclusive to anyone who is running a PPC or pay per click campaign on Google. If you run Overture and if you have a PPC campaign on Yahoo!, then you will be able to see the number of impressions you should receive with your ad based on the keyword that you selected. Bear in mind that this data is only reliable for Yahoo! Searches and sites, and not other sites like Google.