7 Tips For Finding The Perfect Domain Name
This is one of the leading places where new bloggers get entirely STUCK!
Yes, your domain name is significant, but it’s not the end of the world if you are not able to get the exact domain you want.
Here are 7 tips for finding the perfect domain name:
1. Make sure the domain name is easy to pronounce and spell.
Say the domain name out loud – repeat it 3 times really fast. Did you find yourself stumbling over your words? That means your domain name is too complicated to pronounce and in turn, will be difficult to remember accurately.
Make sure your domain name is also easy to spell. Call your 3 closest friends and ask them to spell your domain name. If they struggle, so will your blog followers.
2. Your domain name should be short – at least as short a possible.
Shorter is always better. Think of the most popular domains – Google, Amazon, Facebook, Twitter – all of these domains are short and easy to pronounce.
However, it’s getting more and more challenging to find the short domain names – at least without paying a hefty sum of money to purchase them.
The new trend seems to be using misspelled words to get that short domain name – i.e., Toggl, Designrr, etc. I personally don’t recommend it because as much as I love these services, I still can’t spell the domain name correctly! And if a competitor owns a variation of that domain, guess what? Yep, your potential visitors will end up on your competitor’s site instead of yours.
3. Use your primary keywords in the domain.
To me, this is more important than the length of the domain name. The primary purpose of your domain name is to tell your readers and the search engines what your blog is about. You can use your actual name if the goal is to build a personal brand, or if you’re creating a recipe site, include that in the domain name. E.g. “authenticlatinrecipes.com” – while the name is not short, it’s obvious what the blog is about.
4. “.com” still wins.
There are 100’s of domain extensions today, but “.com” domains are still by far the most common and the most popular.
5. Do not use numbers or hyphens in your domain name.
Technically, you are allowed to use hyphens and numbers in your domain name, but just like misspellings and other domain extensions, they can easily be mistyped or misspelled, so just don’t use them.
6. Make your domain name memorable.
I don’t recommend selecting a domain name like Amazon or Zappos (unless you have an insanely large marketing budget), but it should still be memorable.
Brainstorm a list of ideas and then narrow it down to the top 3-5 options. Send your top choices to your friends and people whose opinion you trust. I also recommend running your thoughts by your target market. Different words and phrases will resonate better with different niches and age groups.
7. Do your market research.
Search for your proposed domain name, and even your new blog’s title on the Internet, social media sites, and in various trademark directories. The last thing you want to do is find that perfect domain name, only to realize in 6 months that you’re competing with a major brand.
Get Your Perfect Domain Name Now
Why wait? Get your perfect domain name now, before someone else grabs it – and yes, that actually happens. If you need help choosing a domain name, just let me know, and I’ll be happy to help.