Content syndication is something that many writers and bloggers have not even considered, and there are quite a few who don’t even realize that they are already syndicating their content.
Bloggers today need to realize that they can use content syndication to not only help protect from pirating, but also help them get the credit and recognition that they deserve in the cyber community.
What Is Content Syndication?
Content syndication usually refers to a content syndication agreement that is made by a writer and the person/company/website that they are submitting or providing it for. This agreement usually enables for there to be some kind of compensation going to the author, from simply adding their name to the article and acknowledging who wrote it, to paying the author each time the content or article is posted to the web.
This type of agreement isn’t just limited to one article; it can be applicable to a number of articles, and it can also be an ongoing agreement between a writer and a company or website where the writer will continually provide articles which, in turn, are published.
Don’t think that content syndication is limited just to articles that are on the web; you can extend this to any type of writing, such as:
Any thoughts or ideas that are flying off of your fingertips and being sent off to companies or websites is content that can surely be syndicated.
What Are The Benefits Of Content Syndication?
If you aren’t syndicating the content that you are putting out on the web, than you’re missing out. The benefits that you can reap from syndicating what you write can be immense. By syndicating what you write, you are getting your name out there. People will get to know who you are. This is particularly important if you want to generate traffic to your blog and be regarded as someone who is a professional when it comes to your niche.
Publicity also doesn’t hurt when it comes to contacts. More publicity means more contacts, and more contacts can potentially lead to more money. There are some bloggers out there who started out blogging, but they syndicated their writing and were then picked up and “discovered” by publishing companies. That’s right about when you can kick up your feet and quit your 9 to 5 job – and isn’t that every blogger’s dream?
The benefits aren’t just for the author though. The website publisher also reaps the rewards of you having syndicated content, too. Having that agreement with a writer means that the site publisher will have a continuous source of great new material that can be continually uploaded to the site on an agreed schedule. If you already have a website or a blog, you know just how important it is to constantly have fresh material on your site. Stale sites are ignored by not only your fans and loyal readers, but search engines too.
How To Really Optimize Content Syndication For Your Website Or Blog
Syndicating your content goes far beyond simply getting recognized. You can use it as a powerful marketing tool to not only expand brand and company recognition, but to also boost your website’s results in search engines.
So how can you do this? You have to go beyond adding syndicated content to your just your blog. You have to start getting proactive with your writing. The information can be company news, industry news, press releases, and articles all related to your niche.
Once you have that information or article, you can then start submitting your content to the hundreds of different websites out there that are all accepting new material on a regular basis, like Ezine.com. People will find you and your information here more easily than if it were on your blog.
Why? Because millions of people visit websites like Ezine.com every single day for information. If your article is properly optimized for search, then depending on what someone types into the Ezine search engine (or any similar type of website), then your article will come to the front. In your article you can then tell people about:
- Your company
- Your product(s) and/or service(s)
- Your website
- Your blog
- Your social media contact information (Adding a simple “Follow me on Twitter” will go a long way).
Adding your content to these types of sites also allows you to do one way link building techniques. Link building is important when it comes to search engine optimization. Link building will help ensure that your site will receive as many links from other websites as it possibly can.
The more quality links attached to your website, the more “credible” it is seen by Google, Yahoo!, Bing and other search engines. The more credible your site is, the higher it will appear in search results. You can look at these links as being “votes” for your website, votes saying that “Yes! You are the real deal and provide quality content!”
What Does RSS Have To Do With Syndicating Content?
Here’s something that most people who have an RSS feed and submit information to their RSS feed don’t even realize: by doing this, you are automatically syndicating your content. RSS is an acronym for “really simple syndication.” This feed is a constant and continual source of articles from all over the internet. These articles are then “fed” to a website that subscribes to that particular feed.
You can “self syndicate” easily through RSS, and the real benefit of this is that other users who are online can immediately see the content that you are submitting from your website within seconds of its submission. RSS submits your content for you without you needing to post it to hundreds of other article submission sites. Most RSS feeds are set up in such a way that a content summary of your article, blog, press release, etc. is provided for anyone reading the feed. RSS also allows you to monitor the number of hits to your feeds, so you can see just how effective your content is with those who are reading it.