Google Webmaster Tools is a free website provided by Google to help you get a better understanding of how Google views your blog.
Whether you’re learning how to start a blog or you’re a seasoned blogging veteran, having all the possible information about your blog, its traffic, visitors, and search engine results, is very important. Google Webmaster Tools for bloggers is the perfect complement to decide whether you have a design and content that is attracting the kind of attention you want, not only from the search engines, but also from your visitors. These free tools offer a wealth of information that any blogger can use.
The Power Of Search Engine Optimization
More than 90% of websites are found through the use of search engines. At the moment, Google accounts for more than 65% of all web searches, with Yahoo and Bing following at a distant second and third, respectively. Other less traditional search engines are cropping up every day, such as Facebook and even YouTube, which means more people will likely use the power of these search engines to indirectly find your blog.
When you are competing with other blogs for traffic, it’s important to be able to get on the first or second page of these search engine listings. If you don’t know how Google views your website or how often it is crawled (viewed by Google), then you could be missing out on valuable insight and the potential to move up in the search results. If you’re not sure about how important getting a first or second page ranking is, then just think about the last time you went beyond the second page to find what you were looking for.
Most people will tend to give up after two pages and move onto a different search if they don’t find what they want. With Google Webmaster Tools, you’ll be able to get the most out of your potential visitors’ searches by understanding what search terms people are using to find your website and the search terms that Google thinks are relevant for your site.
Google will not send traffic to blogs that are slow, unresponsive, or that have broken links. But how can you possibly know if you’re site is slow or if certain posts are not displaying correctly? Again, this is where Google Webmaster Tools can help. You can see how fast Google thinks your blog is as well as get a detailed listing of any broken pages or links.
Understanding Flash And Videos
Google ‘spiders’ constantly ‘crawl’ websites, reading all the content, logging information about the content, and analyzing the data. Google then uses this data to determine the importance of your website. Here’s the thing… These spiders only look for text. They can’t see images, Flash (all that fancy animated stuff), or videos.
If you plan on using images, Flash, or videos on your home page, then you may earn a lower search ranking if you don’t compensate and enter a specific description of the content of those videos, images, or Flash compositions. These are topics that many bloggers don’t fully understand and their beautifully designed websites end up ranking much lower in the search engines than those totally ugly all-text websites.
Google Webmaster Tools can help you identify where you’re design falls short so that you can avoid this pitfall.
Set Up Your Google Webmaster Account
In order to use Google Webmaster Tools , you need to have a Google account. It’s free and so is the tool. Once you have an account, you’re ready to find out what your site is lacking and how you can improve it.
Verify Your Site
The first thing that you’ll be asked to do is enter your website’s URL. You will want to be sure that you also add the ‘www’ to the address. To verify your site, simply follow the instructions on the page and you will be able to have access to all the aspects of this powerful tool.
Once you’re in, you will be able to see a host of information about your website, including whether it is included in Google’s indexing pages and when the last time a spider crawled it. It’s important to know when the last crawl took place because if you update your content every day or every few days and the spider last visited two months ago, that generally means that at the time there weren’t any significant changes to the content and the search engine deemed to site a low priority. If you’re not getting crawled, it will mean that all of those new blog posts you’ve added, along with those important keywords, are not being indexed when you need it to be.
Next, you’ll find a diagnostics page that will entail all the problems that Google’s spider encountered while accessing your page. If there are certain pages on your site that are not available to the public, then they will show up in this report. The goal of any website is to not have anything show up in this report, but most often it does.
Using The Statistics
The statistics part of this webmaster tool is great because you can see what searches return your website the most, what words are being used when linking back to your site, and how many subscribers you have. For bloggers, this information is like gold. The statistics are not crucial, but they are always a benefit to have and use.
Links are important to boosting search engine ranking, but there’s a difference between quality links and just a large number of links. The goal should always be high quality links pointing to your website, as well as those links that your website points to. This information provided by the webmaster tool will give you important aspects to focus on.
When you get these results, go through the pages that are linking to yours and see which ones have any real value. While you certainly don’t need to have them removed, you can focus on more important sites that might be willing to link back to your blog. The more quality links that lead back to your site, the higher you will rank on the search engines.
Professionalism To The Core
The Google Webmaster tools for blogging is about creating a professional presence on the web. When you have access to important information about your website and how search engine spiders ‘view’ it, then you will gain insight into how to improve not only your search engine ranking, but also your visitors’ experience. By using this free tool, you will increase your chances for success on the World Wide Web.