Successful blogging is defined by how well your blog attracts and engages readers. A blog that is not converting visitors into customers and/or sales for you is like having a business that nobody knows about – it does you no good! If you are not getting the kind of sales that you want from your blog, or if you want to get more, these five tips will help you get that boost that you are looking for!
A solid SEO, or search engine optimization, strategy can significantly increase the traffic to your site. Search engine optimization is essentially the process of setting up your site in such a way that the search engines can understand exactly what your site is about and display your site in the rankings accordingly.
There are many simple things you can do when blogging to make sure you have your site properly search engine optimized. First, do a little research to see what keywords people search that are related to your niche. You can do this by using several free keyword tools out there on the Internet. Just do a quick search and you will find them. The keyword tool designed by Google AdWords is a great one to use.
After you find a few terms that are relevant, then you can make some changes to your site to incorporate those terms. Try to add it to the title of your site, and then include it in the text a few times as well. Do not overdo it, though, as too many mentions of a keyword can lead to the search engines to penalize you for that particular term.
Also, make sure that you have a sitemap built into your site that the search engines can find and take a look to ensure you do not have the search engines blocked from coming to your site.
You can also write articles, guest posts on other sites, and build other links that point back to your site to help grow its presence in the search engines. As a general rule, the more links you have back to your site, the more important your site seems to the search engines and the more likely you are to rank for the terms that they see as relevant to your site.
Clean Up The Design
Is your site pleasing to the eye? If not, users are less likely to stick around as a customer long term. You may want to have a web designer take a look at your site to see what could be cleaned up and updated for proper website performance. Ask a few folks to give their opinion of your site, as you may have spent too much time looking at it to see it through the eyes of a customer.
Often, it does not take much to take a site from hard to look at to pleasing to the eye. For the most part, users want a simple navigation on your site so they can get where they want to go, and they want a clean, simple design that flows for them and has clear divisions between sections. When blogging, your site should also look updated. If your site looks like it has not been redone since 1995, you may have a problem! In addition, try to avoid music or videos that load on their own without the user clicking a play button. People would rather have the option to play these types of media.
Write Solid Copy For Your Site
The best blogging tips include writing solid copy for your blog. Poor copy can seriously kill your website performance. You can bet that people probably will move on without making a purchase or contacting your business. First, make sure it is free from grammatical, spelling, and capitalization errors. Second, make sure that the information is easy to read and that the message is clear.
Give enough information for users to make a decision, but do not overdo it, either. If users come to your page and see an article of 5000 words, you can bet they will not read it. Keep it under 1000 words max on any particular page or article. Do not go to short, though. Anything above 250 words is probably good as a general rule.
In addition, good copywriting should explain the benefits to the potential customer. What does your site or business offer that others do not? This is known as a unique selling proposition, and including it can seriously improve your website performance.
You should also include a solid call to action for the user. What is it that you want them to do? Should they buy something right on your site? Should they call you or e-mail you? Make that as clear and concise as possible.
Use Media Properly
Blogging with video, pictures and audio content can really enhance the user’s experience on your site and keep them on your site longer. In fact, these days, having good media on your site can be absolutely crucial to your website performance. Proper use of pictures and video can keep your reader’s interest much longer than simple text alone.
If you can have a video created about your site or business, this can be a great selling point for users. Pictures can break up the monotony of text and can further illustrate the point you are trying to get across to your readers. As mentioned above, however, make sure that you do not have any videos or audio set to play automatically for users, as many users want to start these when they are ready.
Stay Connected With Visitors
Make sure that you have a way to stay connected with visitors and invite them to come back. There are several ways to make this connection and keep your site or business in front of them.
First, you can include a link back to your Twitter or Facebook page, so that users can “follow” or “like” you. This way, you can have your message in front of them and get them more likely to come back. You can also include an email opt-in form so that users and potential customers could get updates from you or an email newsletter.
If you follow these simple blogging tips, you will likely see a boost in your website performance, no matter what your site is about!