No one can tell you the exact number of blogs that exist in the blogosphere. However, Worldometers gives us insight into the huge amount of posts written on a daily basis. These days, the number of daily posts often surpasses 2 million. How many of these posts will be successful, though?
In 2009, The New York Times published a piece that revealed the sad truth of blogging: 95% of blogs were essentially abandoned. There are several mistakes that may lead a project to a doom:
- Improper promotional strategies
- Plagiarism and lack of uniqueness
- Boring, long posts
- Brief posts that don’t bring value to the reader
- Aggressive calls to action
- Lack of knowledge and expertise in the matter
- Lack of focus
- Lack of connection with the readers
Let’s focus on the first factor on the list: the promotion.
How exactly do you get more visits, shares, and comments from your target audience? We suggest 4 methods that have worked for many bloggers so far. It won’t take much effort for you to test them out, but the results will be obvious!
1. Master the Art of Email Marketing
Your subscribers are your most loyal readers. They want to get your emails, and they will be interested to see what’s in them. Thus, you can’t consider email promotion as an outdated method that’s too aggressive and spammy.
It doesn’t matter whether you have 5 or 500 subscribers on your email list; you need to start sending those messages. The purpose of a promotional email is to get your loyal readers back to the blog. It should be short and sweet, and it should grasp the essence of the latest updates you want them to check out.
- Promote posts on current topics that provide tons of value for the reader.
- Select topics your audience is interested in, and convey the point in the subject line.
- Don’t share your entire posts via email. You want to give enough hints to get the recipients interested in the complete content.
Make the design very, very appealing. It should be sleek, and it needs to take the recipient’s eye to the main elements, such as the calls to action and the topics of your latest updates. Here are a few tools that will help you create great promotional emails even if you have zero knowledge and skills in design:
2. When You Promote Content, It Has to be Awesome
It doesn’t matter how great your promotional methods are; they won’t get you anywhere if the content at your blog sucks. There is one thing to keep in mind when creating new pieces for your blogs: you have to focus them on your readers. They love being the center of attention. When they see you promoting an article, they won’t wonder “let’s see what this guy has to offer.” Their thoughts will be more like “what’s in it for me?”
The readers should get solutions for their problems, suggestions for lifestyle improvements, recommendations and reviews for products or services they need, lists of items they are interested in, or knowledge that serves a purpose.
In addition to being great, your content should also be SEO-optimized. Of course you can promote it via social media, but you’ll get a great deal of traffic if you attract visitors through Google.
Here are few tools that will help you develop great content for your readers:
- CoSchedule Headline Analyzer – a tool that helps you pick the best headlines.
- HubSpot’s Blog Topic Generator – it gives you ideas for new topics.
- Moz Keyword Explorer – it gives you lists of effective keywords for any topic you have in mind.
3. Don’t Forget the Forums
Forums give you a chance to present yourself as an expert. All you need to do is get engaged in the community, offer valuable tips and solutions to people’s problems, and infuse a link to your blog now and then. When the members of the forum start respecting your authority, they will definitely click on those links and read the posts you’ve written.
The trick is to fit in as naturally as possible. You don’t want the members to see you as someone who’s there only for marketing purposes. You should present your knowledge and expertise on matters related to your blog’s niche. Forum discussions can get very ugly, so try to stay away from heated arguments that could ruin your reputation in the community.
4. Engage Influencers
Influencers have such an authority that the followers are ready to click on any link they share.
If you maintain the quality and uniqueness levels high, you’ll start seeing influencers sharing your content sooner or later.
You can’t leave things to chance, though. Instead of seeing them as the competition whose followers you want to attract, you can approach influencers as your collaborators. If you’ve been writing high-quality content on your blog, you have a pretty good chance to get an interview with an influencer. You can also write guest posts for their blogs, so you’ll promote your own project in front of their audience.
Promotion Can Be Fun! You Just Need the Right Approach
Promotion is not as boring as it seems. You do need a strategy and tons of persistence, but you’ll soon realize that promoting your posts is just as fun as writing them.
Michael Morris is a digital marketing expert. He creates excellent content and promotion strategies. Today the main project of Michael is assignment help service AssignmentMasters. Also, he is working as a freelancer for several projects from different niches.