Backlinks are and will be one of the most potent sources for increasing your website’s SEO results. And we all know that without obtaining good SEO results, your products or services simply won’t get to your customers. This means that the final sales, which are in fact the whole purpose of your online marketing, will take a major hit.
By investing in link building, your website will get the needed authority and, eventually, a higher ranking. It’ll also attract more customers and clients to click on the link, which will lead them to your site. The more backlinks you have, the more valuable your website. It’s also important that these links come from high-quality websites.
What Is A Good Backlink?
A good backlink is a link that:
- Will be followed—people will actually click on it and visit your website
- Shows the actual and trustworthy source of the information cited
- Drives traffic to your website
- Has a relevant anchor text
- Is positioned in the right place
So, how do you create an effective online marketing strategy that’ll help you get quality backlinks to your website? It turns out that, nowadays, there are a ton of backlinking strategies that you can choose from to get the best results. And to make things easier for you, we have compiled a list of the best link-building strategies that you can adopt for your business.
Creating a Private Blog Network (PBN)
A Private Blog Network (PBN) is a connection between multiple websites that are created with the purpose of adding a sense of authority to your money site. By creating a PBN, you don’t have to invest in any other link-building strategy because you decide when and how often you will provide your money site with backlinks from your network. PBNs give you the opportunity not to depend on anyone when it comes to linking back to your website.
However, we have to mention that creating a PBN is considered a grey-hat SEO technique so make sure you understand the potential risks and rewards. If you want to try a PBN for link building, you’ll have to make sure it’s safe so it doesn’t get discovered by the search engines. When choosing a PBN hosting provider for your network, you should make sure the host is reliable, and that it offers you maximum safety. Some hosting providers, such as LaunchCDN, offer their PBN hosting services along with a Content Delivery Network (CDN) to make your websites load faster. That’s hitting two birds with one stone: you get a boost in ranking, as well as a boost in the safety of your network.
Guest posting is another technique for getting a backlink to your website. This is a great way to provide another website with useful content while placing a link back to your website. However, offering guest posts to websites with minimal traffic and low ranking is worthless. That’s why you should write guest posts for websites that:
- Have a Domain Authority (DA) of less than 30
- Have an Alexa rank of 500,000 or less
- Are within your industry and are relevant to the topic
- Have a spam score of 2 or less
A guest post is a perfect way for both websites to mutually benefit from the process. If you find a website that adheres to the above-mentioned rules and has a positive answer to your suggestion, go for it! This is a great way to get yourself a backlink.
Email Outreach Strategy
An email outreach strategy includes pitching bloggers or influencers to place a link leading to your website in the content they provide. But an email outreach strategy can be excruciating—it requires effort, time, patience, and resources.
First of all, you’ll have to get the bloggers or influencers to read the email you’ve sent them, and that’s no easy feat in itself. The other step is for them to agree to provide your website with the needed backlink. The outcome of the email outreach strategy may not always be successful, because, sometimes, your emails might not get answered and can even be ignored (if you want to try your hand at email outreach, get used to that). For that reason, unless you are very persistent and have a well-thought-out strategy, it won’t bring you fruitful results.
Here’s where to go if you want to know more about the elements of a successful email outreach strategy.
Did you know that you can provide yourself with a backlink if you answer people’s questions on Quora?
Being active on such forums can help you provide users with some valuable insights and lead them to your website or article for more information. This is a great and free way to get more visitors to your page. However, this technique will require effort and time to be done. To have the best answer for a question on Quora, you’ll have to spend some time actually creating content.
At the end of the day, choosing the best link-building strategy is all up to the resources, time, and effort you are willing to put into your marketing strategy. For instance, if you choose Q&A websites, you’ll provide your website with a backlink for free. However, it’ll require some time and effort from your side. Therefore, it all depends on finding a strategy that will best fit your needs.