Pay per click is definitely one of the most popular advertising methods for anyone who has a website or a blog, but there are other methods that you can use that may even prove to be more effective if you know how to utilize them properly. We’ll go over a number of top advertising methods that are available to you, as well as pay per click, so you can decide which is best for your website or blog.
Pay Per Click
Pay per click (PPC), or cost per click, is one of the most common internet advertising models that are used to direct traffic to websites. With PPC, an advertiser will pay a publisher, such as a website owner, when ever their ad is clicked. The amount that you will be paid is sometimes negotiable, but it really depends on your blog’s niche, how popular and how much traffic it gets. The more traffic, the higher you will likely be paid.
With this method, advertisers will often bid on high ranked keyword phrases that are relevant to their target market. Then the PPC advertisements will be shown on any website that has related content and that has agreed to show the ad. So let’s say for example you have a blog for a high quality organic dog food. An advertiser may choose the keywords “organic dog food” and then they will have their PPC advertisements appear on your organic dog food blog.
PPC differs very much from “pay per impression”, which is another method of advertising which is often used. How they differ is that PPC, or pay per click, is just that – advertisers will pay publishers every time someone clicks on a link to their product or website. Pay per impression is much like a newspaper or magazine, where an advertiser will pay an advertiser upfront for having their advertisement present on their page, and for a specified number of times which it appears. Most people prefer the PPC method as it is a “pay per performance” model, meaning that no money is paid unless someone follows through and clicks the link.
Email marketing is an important part to anyone’s online advertising campaign. The term “email marketing” refers to a number of things, which includes sending out newsletters, responding to customer’s emails, and following up with customers both before and after making a successful sale. If you aren’t doing email marketing and you’re trying to advertise, then you’re missing out on a big piece of the market.
You may be wondering how you can possibly accrue a ton of email addresses that will be of any use to you. You can pay someone a whole lot of money to “sell” you emails, or you can start thinking about something that you can offer to people so that they will want to give you their email address. Signing up for a monthly newsletter is a great start, or you can offer some sort of give-away, advise people that there is an upcoming event that they will want to stay in touch for, etc.
The best way to do this is to create a landing page that is SEO so that you will drive a lot of traffic (you can either pay a professional to do this for you, or you can use a number of different programs on the web that will allow you to create your very own landing pages with little to no web design experience). Once you have that information, you can get straight to sending out those emails.
Emails that you send should always be short, concise, yet personalized. It’s even better if you have any video marketing material to add in, since people prefer videos far more to having to read through text. Make sure that the email is engaging and interesting, and if at all possible, never write in plain text. You want to look experienced and professional, right? So make it look that way.
You can also use email automation software to take care of any email tasks that you may have, but be careful: it’s easy to spot an email that has been written by a machine rather than a human being. If you choose to use email software, then make sure you are able to set up a lot of rules about which emails go out and also which emails should perhaps not receive an automated reply.
This type of marketing quickly became popular because you could hypothetically become rich by doing absolutely nothing! With affiliate marketing, you can promote a company’s product and then receive a commission for each sale that is made because of you. This means that you will be promoting a company or businesses’ product, and then receive payment should you successfully create a sale.
The thing that a lot of people on the web do wrong is that they choose to promote the wrong product. If you have a blog about cars, why would you choose to them promote some latest piece of exercise equipment? It makes no sense. You have to be careful what product you are promoting. Otherwise your credibility is shot, and no one’s going to bother to buy something based on your recommendation.
If you have a blog about a particular area of interest or group of products, such as electronics, that is a great foundation to start for affiliate marketing. So let’s say that you do have an electronics website and you want to start affiliate marketing. Great. Now it’s on you to use a company to help you locate a product that would be appropriate. There are a number of different companies to choose from, but there are also a number of different products to choose from. Do your research and choose wisely if you want to go this route. Everything you promote should be high quality and be approved of by you if you’re promoting it. Make sure that you also think about the target market, as well as the commission that is offered for selling the product (most affiliate programs offer 50%-100% of the product price in commission).