Networking with bloggers just like yourself is of the utmost importance. Why? Because it means that you will be able to further promote your website – and they, in return, can further promote theirs. Building connections and forming relationships is important when it comes to promoting yourself online, but you do have to make sure that you start off by giving them the right impression.
Your ultimate goal is to seek out successful bloggers, and to be regarded as one yourself. You don’t have to pretend to be someone you aren’t while networking, but you may have to pick certain values and traits to showcase that will make you stand out as a blogger of value.
Step 1: Post Comments On Other Peoples’ Blogs
The best way to start networking through blogging is to show off your knowledge and expertise. How do you do that? By commenting on other blogs. This will help you establish your presence in the blog-o-sphere. You will want to seek out and find blogs that are in the same niche as yours. Find out what their background is. Make sure that you subscribe to their posts and always leave thoughtful, insightful and helpful comments on each one. This will tell the blogger two things: that you are following them, and that you are a blogger in the same niche as them.
When commenting on blogs, it’s also important to always leave your real name when you are leaving comments and to never only use your “tag”. This makes you more credible.
Lastly, don’t be afraid leave a link to your blog along with every comment. Bloggers love checking out other bloggers’ posts, so you can be sure that they will be perusing your blog.
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Step 2: Be Open To Comments From Bloggers
One of the best ways to start networking with other bloggers is to invite any sort of comments from the community. Whether positive and praising or harsh and critiquing, be open to it. There is a lot of competition out there in the blog-o-sphere, so it may take a while before other more veteran bloggers will actually consider you an authority on your particular niche or subject matter. Listen to what others have to say and respectfully reply to them in return.
Step 3: Leave Personal Notes
Posting comments is a great way to first introduce yourself when networking. But if you want to really be successful when networking, you will want to personally introduce yourself to other bloggers through emails. The emails that you write when networking don’t have to be long. Simply introduce yourself and your blog, and tell them what you hope to achieve with it. Don’t ever be afraid to ask for another blogger’s input or advice in these emails, either. Experienced and senior bloggers who are most knowledgeable are generally quite open with new bloggers and will share any information with you that they have.
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Step 4: Be Respectful
So what if a fellow blogger doesn’t get back to you right away? They may be busy, or maybe they’re not. Always make the assumption that they are busy and currently not able to respond to you. If they don’t get back to you, fine. And if they do, make sure you don’t “spam” them with every single blogging fear and concern you may have.
Another important part of showing respect is to never put anyone up on a pedestal. Treat every blogger with the same level of respect, otherwise you risk making them feel uncomfortable when responding to you. And if they feel uncomfortable, there’s a slim chance they will spend a lot of time networking with you.
Step 5: Pass On The Promotion
Helping other bloggers will help your networking perhaps more than anything else. All bloggers are out there trying to get noticed. If you’re out there helping your fellow bloggers garner attention, then chances are that they will pass on the favor and promote your blog as well. So not only are you getting more traffic, but you’re building your networking bond.
Step 6: Use Guest Posts
Guest posts are a great way to “revitalize” your blog’s content, and it will come in handy when building relationship with other bloggers. When introducing yourself in an introductory email, don’t be afraid to ask some well respected bloggers whether or not they would contribute to your blog by writing up a guest post. It’s a great way for them to promote themselves, and a great way for you to increase traffic to your blog.
Step 7: Keep It Positive
The best thing that you can do is keeping in mind that blogging is a communal thing. If everyone in that community isn’t trying to support one another, then it will ultimately fail. If you are the only member in the blog networking community who is not promoting and supporting other, you will be squeezed right out. Always keep your networking positive, and if you ask for a favor or for some help, see if there is a way that the situation can turn out to be beneficial to you both.
Step 8: Sponsor Contests
Sponsoring contests is a great way to begin networking. Why? Sponsoring contests on other blogs clearly shows your support. Not only that, but you will get the attention of the blogging community and generate more traffic to your own blog.
Step 9: Create A Presence For Yourself On The Web
Perhaps the most important thing is to stand out and be a presence. The best way to do this is to create a personal website about yourself, where you can put up pictures of yourself, family, friends, and include personal thoughts that you have on numerous topics. You want to make your website as interesting as possible so that when people do Google you, they will be able to: a) find you, and b) they will find you engaging and stay on your website. There is nothing worse when networking than appearing to be a boring blogger!