Internet marketing can be a very lucrative career when you’re using the right techniques. If you are using the wrong techniques you will be costing yourself sales and credibility online.
Using sketchy methods to market your products online could keep you from making any profits. Even if you’re not using black hat methods to market your products, there are certain techniques that never work in Internet marketing. If you are guilty of these methods, you should start using organic SEO and other forms of marketing to sell your products.
Here are the top 5 Internet marketing techniques that never work.
1. Image Searches
Image searches are a great way to generate traffic to your websiteor blog, but it’s not going to convert. If you are submitting images to Google or Yahoo, you are probably getting some great traffic, however, the traffic is just coming for the picture. When the reader clicks on your image, they will get a small window with the image displayed. Once they have the window open they can click on the link to your website, but it’s not guaranteed.
Furthermore, this isn’t targeted traffic. Yes, it’s targeted for your niche based on an image search, but not for converting it into a sale.
2. Keyword Spamming
Keywords are one of the best ways to get traffic to your site. However, keyword spamming is one of the best ways to get blackballed by Google and other search engines. Keyword spamming is basically stuffing your content with an insane keyword density. Google and other search engines like content to have a keyword density around 3-8 percent.
If you are going anywhere above this percentage, you could be at risk of getting your content flagged as spam. Use a keyword density tool to help you determine the keyword density in your blog posts and articles. Make sure that you stick around the 2-8 percent for successful traffic.
3. IM Auto-Responders
This was a method that was primarily used with online dating sites. When it was first implemented, Internet marketers were making a killing. Basically, they would put a post on Craigslist in the personals section and leave their IM client running.
They would have an auto-responder installed on the IM client with a script for when somebody responded to their ad. They would basically say that they had pictures on an online dating site to get the person to sign up. This gave them a lead commission for the site and it worked really well. This has been dead for a long time. If you are using IM auto-responders, you should completely delete the program from your computer.
4. Time Restraints
How many times have you seen a website that is offering you a deal for the next hour? “Buy our product in the next hour and you’ll get our special price!” Although this might work with television, it doesn’t work on the Internet.
People know that you’ve just installed a countdown script to try to entice them into buying the product. They also know that if they come back to your site in a couple of days the countdown will start over. This is a sketchy method that your readers will see right through. Focus on soft sell copywriting instead of giving them a fake countdown script.
5. Free Gifts
Everybody loves a free gift, but when you’re offering free gifts that nobody wants you’re going to come off as unprofessional. The worst cases of the free gift involve rehashed versions of other products. These products are usually compilations of Ezine articles or other content that you can find online.
Giving your readers real products as free gifts is the best way to entice them to buy from you. Offering a free gift is a good method, but you have to make sure that the free gifts are worth their investment. The thought that any free will work isn’t the mindset you should have in your Internet marketing. If you’re offering bad free gifts you might as well not offer any at all.
Internet marketing is an ever-changing field. When you are using bad methods to try to bring in sales, you could be costing yourself traffic and readers. People remember the sites that come off as unprofessional. Don’t fall into the trap of bad marketing techniques just because they are easy to implement into your site. Most of these methods will not only come off as amateur, they will come off as unethical to your readers. Do the work and you should see a great amount of traffic and conversions from the products that you are selling.