Internet marketing has a lot to do with building relationships. When you are trying to increase traffic to your blog, it can be a huge help to get to know other people online who are blogging about the same topics as you are. By doing so, you can have a network of supportive colleagues, share posts, and promote each other’s work. But how do you find these other bloggers, and once you do find them, how do you build a positive relationship with them that can be beneficial for everyone involved?
Do A Search For Similar Blogs
Before you can build a relationship with any bloggers in your niche, you need to find them! This is usually a fairly simple project. Just head over to your preferred search engine and type in “blog” plus the name of your niche. This will usually give you plenty of results and more bloggers that you may even be able to contact.
Personally, I would start by contacting the ones that come up first in your online search, as they probably have the largest audience. Make a list of these blogs somewhere so you can refer back to it later as you are contacting bloggers. This way you do not have to redo this search over and over again.
Get Active On Social Networks
Do not just look in the search engines for good bloggers in your niche, however. Facebook, Twitter, YouTube, and other social networks are great places to find these folks. Do a search on these networks for your niche and see who comes up and who seems to be active. Try to add them as a friend or subscribe to their channels or updates on these sites. Also, try to strike up a conversation with them on these websites as well, as this is a great way and an appropriate place to start that type of conversation.
Participate In Forums
Web forums can be a great place to meet and interact with bloggers in your niche. If you do not know of any, I bet they are out there! You can find them by doing the same kind of search as I mentioned above when looking for blogs, but this time just do a search for “forums” followed by your niche.
Once you find a few, sign up for them and become an active participant. You are bound to find a few folks in your niche if you get involved, and then you will probably really get to know a few of them well as you actively participate in discussion on these forums.
Comment On Their Blogs
Once you do find a few good bloggers in your niche, start reading their posts regularly and become a regular poster on their site. Make sure that your comments are well thought out and more than just something along the lines of, “Great post.” Be imaginative with your comments and make them interesting and worthy of reading.
You might not try to go for a link back to your site in these first comments, at least not yet. You do not want the blogger to be put off by you or to feel as if you are only there to get a backlink to your website. Just leave the links out of it at first and post with your name only. Maybe later you can use a link once they know who are you and you have established a positive relationship.
Share Their Posts
When you have found a few good bloggers in your niche, share their posts on your site or on social networks or elsewhere. This should get you some good rep with the blogger with whom you are trying to establish a relationship. Make sure they know you shared somehow, maybe by leaving a comment on the post you shared about it. They will be more likely to check you out or maybe even share your content as well.
Once you have done some commenting on blogs, social networks, and forums, you should have a few names of bloggers in your niche that you would like to contact. In this case, just hit them up! It does not hurt to send them a private message on a forum or social network or an email to see if you can establish some kind of relationship.
Do not be too pushy, however, and always send a personalized message. Most people know when they receive a canned response, as they get them all the time. If they do not respond, move on to the next person on your list. You are bound to get some positive responses in there!
Offer To Guest Post
Once you have gotten a positive response and have started building that relationship, offer to write a guest post on their blog sometime. This is done all the time in internet marketing, and it can really drive some serious traffic to your site if you write a good post and offer a good reason for readers to check out your site.
Many bloggers will be happy to oblige your guest post request, as it can give them a break from writing. However, it does help to have a post ready for them to read, or maybe a sample of your work, so they know that the content you send their way will be high quality.
Offer A Link Back
In addition, offer to link back to their site on yours. This is just a nice gesture, and you do not necessarily need to ask them to reciprocate. Many times they will do so just because you took the time to link to them. If nothing else, you will have gotten their attention! They will at least probably take notice of you if you do so!
If you follow these simple steps, you can bet that you will build some great relationships with bloggers in your niche, and in turn will have a great group of people who can support you and who can help provide you with more exposure for your blog as well.