A company needs an online presence to help it gain more profit. In an Internet-driven economy, a website may become an invaluable tool to drive paying customers. Your site should be both fashionable and functional to create an excellent user experience. Remember, customer satisfaction plays a critical role in improving your client base. With that in mind, here are five tips to help you develop a website that drives conversions:
1. Good Search Engine Optimization (SEO)
Good SEO is critical to the success of an online business. SEO is the practice of highlighting your website in search engines using particular keywords or keyword strings. Without proper on-site and off-site SEO, it’s like establishing your business without anybody knowing it exists.
Excellent SEO practices include adding the following elements to your site:
- Title tags
- Meta descriptions
- Meta keywords
- Header tags
- Image ALT tags
- Content related to the website
Balancing content and website design for SEO creates an ideal site infrastructure that would look good in the eyes of visitors and search engines. Practice white hat SEO techniques to make sure your target audience can easily find your online business.
2. Incorporate File-Sharing Apps
The last thing you’d want is for your website to malfunction and you don’t have a backup. You may have a few resources left, but failure to regularly do backup procedures for your site is like walking on fire without protection. After all, no online presence means you lose excellent opportunities for visitors to convert to paying customers.
One way to back up your site’s resources is to incorporate the use of file-sharing apps. For instance, consider using WeTransfer to send files to different sources. The free account lets you send up to 2GB of data. You can also consider using an alternative to WeTransfer Plus. Nonetheless, you have to make sure you backup your site’s resources regularly when website breakdowns happen.
3. Maintain Simplicity
Try overwhelming your visitors with offers the moment they step into your website and you’ll see your site’s bounce rate skyrocket. Don’t fall under the impression that the more you advertise your products and services, the higher the chances you’ll land a sale.
Highlight a few products or services instead of displaying all your wares on the front page of your site. For example, consider putting a “Best Sellers” section on your main page. Focus on a maximum of three specific products or services with descriptive yet detailed text.
In doing so, you’ll increase curiosity levels of visitors. Thus, your prospects will hang around your site longer. The longer your visitors stay on your website, the higher the chances of your online business landing a sale.
4. Add Videos To Pages With The Highest Chances Of Conversion
Adding videos to converting pages may increase conversions. Many people prefer watching videos as opposed to reading large blocks of text. Hence, you can keep visitors interested by incorporating videos. As a bonus, you can also help lower your site’s bounce rate since you can keep your visitors glued to your site longer than a few seconds.
Conversely, don’t make your videos too long. If you’re trying to advertise a product, you don’t have to make an entire 30-minute episode out of it. A few minutes is enough as long as you can catch the attention of viewers. Highlight the key elements of your products or services in the video. Use the time to make people want to learn more about your offerings.
5. Understand Visual Hierarchy
Good web design for conversions means understanding the value of visual hierarchy. Remember, your site design plays a vital role in indirectly communicating with your target audience. Each page should have a call-to-action (CTA). Visual hierarchy comes into play when thinking about CTAs.
Know how the human eyes move when looking at a website. Chances are your visitors will start looking at the most significant element on your site. Specific websites may use large typographies to catch the attention of visitors. For other online businesses, they might use large resolution images or videos.
Now, use these elements to integrate a CTA. For example, if you decide to use a high-resolution image, you may want to add the words, “FREE Sign-up” within the picture. Your prospects’ eyes will almost immediately move to those words, which can help improve sales conversions.
Don’t forget to know the right steps to good site design. Avoid mashing together different elements thinking that it looks good. It may seem appealing to you, but it’s another story for your visitors. Consider creating different buyer personas during your site’s testing phase. Ask your friends, family, or colleagues to see what’s in excess or lacking for your online presence.