Any marketer will agree with that it’s important to get as many people (interested people) to see your blog(s) and offer(s) as possible. Since obviously, the more people who see it, the more money you can make with your business.
This piece of training will teach you exactly how to do this using “article marketing“.
First: What is article marketing?
First and foremost, I want to clarify that article marketing is NOT the same as article directory marketing.
While article directory marketing is a type of article marketing, it’s the kind doesn’t work at all…
To give you a better idea, article directory marketing is sending your articles (usually bad quality) to as many article directories as possible hoping for traffic back from these websites. And honestly, this just doesn’t work anymore and never really did for driving traffic.
It used to be good for SEO, but today it’s just not worth the time and effort. On the other hand there is article marketing, which is a strategy I use to get my articles on blogs and other websites within my niche.
Instead of hoping people will find my article in the various article directories, I’m getting exposure from websites with an audience that I know is already interested in the topic of my blog, so their readers are more likely to click the link to visit my blog. Please do take note that I use this as a strategy of getting traffic to my site, not for SEO. …even though it does have some great SEO benefits.
Like most marketing strategies, article marketing follows a certain procedure every time you write a new article.
This rest of this article will walk you through all the steps.
Writing Your Article
The article itself is obviously very important – it’s not called article marketing for nothing after all. The quality of your article will dictate the pace of the results, the better the article, the faster results will come. Obviously webmasters will want to have only high quality content on their websites, not some sort of garbage. Great quality content can open up doors, that would otherwise stay closed.
It doesn’t have to be worthy of the NY Times, just make sure it is solid content and never settle for mediocrity. If you do, you’ve already lost the battle and you can say goodbye to the results. Make sure that whatever you write has a huge impact on the audience. Quality content has the ability to inspire people and help people with their current problem.
Here are a few writing tips that will help you with your article:
- Make sure your content is not only informative, but entertaining as well. Putting a smile on your reader’s face is a great way to get them to stick to your article and website. Controversy also works quite well.
- Don’t be too general: Articles that are vague and don’t really offer a solution to a problem are of lesser value than articles that define a problem and offer the solution. Your readers will love that you are helping them for free and it helps a lot in getting your articles republished. It’s been tested by me and others that one 1200 word article (longer articles in general) do better than several shorter articles.
- Make your articles your own: The only thing that is truly unique is you, make use of that. Develop your own writing style, mix in your own opinion, stand out. People don’t want to get more of the same, you readers want something completely new!
- For this purpose do not make this one promotional article. Keep it a training article and not a sales letter. I like to give my readers a source for getting more information or tools, but it can decrease your chances of getting it syndicated. Other site owners are generally not too fond of you promoting something on their website. If you do have something to offer in the blog post, allow the publisher to use their own affiliate link. This way you might get your article published that wouldn’t have been accepted otherwise, and you may actually make a sale from that person checking the product and getting it him/herself!
Important: After you have written you badass content, It CRITICAL that you get it indexed on your own site before you do anything else!! Getting it indexed before anyone else makes sure that you are getting credit for the original content, not one of the other sites..
“Aggressive” Article Marketing Approach
Please don’t let the word aggressive scare you, it’s not like we’re going to threaten anyone to publish our articles. I’m calling this aggressive syndication because here we’ll be pitching the article to site owners asking them to publish the article. There is also a less aggressive part of this marketing strategy which I’ll get to a bit later.
The goal here is to get your article published on niche related sites, with a link back to your own website off course.
This is the first step. You need to find a suitable site before you can pitch your article there, right? In most cases a simple Google search for your keyword will do. Think about benefits, not for you but for the blog’s audience. If the blog has an audience interested in dog (or puppy) training, your article about cats obviously won’t be a good fit.
The better your article meets the need for that particular website’s audience the better.
In case a normal search for your keyword doesn’t find your article in the results, you can try to use Google’s “blog” search. This will only get you blogs as search results however. You can also broaden the type of blogs that you search for. Don’t search only for big blogs but include some smaller ones as well.
When you have found blogs that you would like your article to be posted on, look around these blogs, read some blog posts and make some comments (NOT promotional!). I like to do this so that your name looks familiar when you send the pitch and it shows them that you have done some research into their site and genuinely like their content (or at least fake it good enough 😉 ).
Now there is a problem here: You are not the only one who wants their article published on other sites, there is some competition especially for the bigger blogs. Which means one thing, and one thing alone: You’re completely screwed… not really, you just need to stand out from the crowd.
When you wrote your awesome content you have already taken an important step in standing out from the crowd! Unfortunately this is only one part of standing out, it is the biggest part though.
To get anywhere you need to let them know about your article, I use this email template for that:
Firstly introduce yourself and start to talk about their blog for a while. Things like how you found their site, why you like their site, one or two specific things that they said in their posts that you agree with would help too. If you want you can reverse the order of introduction. Doing it this way will show that you have done your research and have the best interest about their audience. It also makes them feel good when they read the compliments.
Take the conversation to their readers: Given their blog posts, what do you think that their audience wants, who their readers are, and what that blog is doing to help their readers. This is of course a great introduction to what YOU should offer their readers!
The next part of the email should be telling the person that you have an article available that they can publish that you think will benefit their audience and why. Most business owners (I consider bloggers who want to make profit business owners) will want only the best for their audience. Either that or they don’t really have their priorities straight.
Then copy and paste your real article in the email, if you send it as an attachment it might get lost, unfortunate but it happens. Make sure that they know they can publish the article for free, as long as they post a link with it back to your own site. I prefer to do this after presenting your article, because hopefully after reading it the blog owner will recognize that it’s awesome content and will want to have it on their blog!
In the last part let them know that you are able to give more articles in the future if they like this one, and that you will let them know when you have something you think is suited for their audience. You could also let them know after they initially accept your first article.
Not everyone will be open to doing this, but if your article is really good, you should have no problems finding at least 1 or 2 sites that want to publish it, and that’s AWESOME!
This is where you will be stacking your previous efforts on top of each other and get better results each time with little extra effort. Ok so you have let the blogger that published your article know that you can offer them more content in the future. Hopefully you haven’t forgotten to mention that.
Like I said if only 1 site allows you to send your articles to them, you have a small piece of pure traffic gold.
Go ahead and open a new word or excel document and start creating a list. Useful information that you will want to include: website URL, owner contact information and the main topic the website is about. After adding the site(s) to this list close the document and continue to the next step. Be sure to save it somewhere where you can find it later, we’ll be needing it.
Passive Article Marketing Approach
The goal of article marketing is to get blogs to publish your article on their site in order for you to get traffic to your own website.
How would you like it if that could happen on autopilot?
It’s possible and that’s what we are going to set up now. We will be posting your piece of art on a site called EzineArticles (EZA for short). EZA is the biggest article directory and this is the place where marketers go when looking for content for their site. Don’t expect a lot of traffic from this, it’s just a little bonus when somebody republishes your article from there.
“The Jehovah’s Witness Approach” And End-Game Strategy
Again the name of the approach may sound a bit odd, but it’s actually pretty logical (in my head at least 😉 ). You’ll find out soon why… As opposed to the “aggressive” approach you already know that these guys are open to publishing content written by somebody else.
By the time you are doing this you should already have at least one article submitted to EZA. That’s our starting point as we’ll be keeping an eye on it. I recommend checking the articles once a week to see if anyone has republished them. To do this you can simply take the first two sentences and enter them in Google between quotes “just like this”.
Here you already have your foot between the door (makes perfect sense right): They have previously posted one of your articles, so they are okay with publishing other people’s content (and have proven to like yours). If you have more related articles that are also good quality (and remember that your articles should always give a lot value), the blog owner will be more likely to publish that article as well. This should give you a much lower rate of rejection and when you get a yes you can add that site to your (growing syndication) list.
The second way of doing this, is pretty much the same. The only difference is that you won’t be browsing your own articles in Ezine, but other people’s articles. It’s not exactly the same as with your own articles, but the principle is the same. Find and contact those that have posted that content. Since they have previously posted someone else’s content, they’re more likely to post yours since it’s awesome content anyway!
This is where the real fun begins! You have completed the whole stage of article marketing and now it’s time to start all over again with a new article. However, this time around there’s one extra step. We are going to use the list that we have already created and send the article to that list first.
Reminder: Always get the article indexed on your own site first!
If you only have 1 site on your list, then send the article to that one person. At first your list won’t be very big, and that’s just fine. Just try to expand it with every new article. My goal is to get at least 1 new site to post my content, and won’t stop until I got at least that.
Aaaand, we have arrived!
This is the promised land of article marketing.
Getting your articles on 1, or 2 sites at first, then expanding from there!
Think how much more traffic you will get when you write a single article for 5 websites instead of just your own. Now go out and get the exposure you deserve!