One of the most exciting parts of blogging is knowing that your posts are reaching appreciative readers. In order to reach an audience and build it up further, you must be posting consistently to your blog. While there’s not one rule of thumb that works for every blog when it comes to how often you should post, here are some basic guidelines to determine how often you should post new content.
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Consistency Meets Quality
When you start blogging, your readers will likely look at how often you make posts to determine how often that they should check on your blog for updates. Making sure to post at the same times every week helps you gain more consistent readers. When you are trying to decide how often that you should blog, realistically assess how often you can create useful, high quality posts.
It’s much better to have two posts a week that are informative and useful to your target audience than more frequent posts that are sparse and basic. So your initial goals should be set based on how often you can post great content without feeling too pressured.
The Pros and Cons of Daily Posts
The more content that you have on your blog, the greater your chances are of being found by those who find your blog through typing in terms in a search engine. Daily blog posts would also give your readers a chance to check on your site each day.
Because of the many perks of daily posts, some new bloggers start enthusiastically posting every day, but that kind of momentum is almost impossible to keep up if you cannot afford to have a blogger providing these daily posts or dedicate hours of your own time to the task. Posting in a regular manner is actually more important than blogging frequently, so, if you don’t think that you can keep up daily posts, it’s best not to have them.
Let the Readers Lead the Way
You should make your readers feel appreciated and valued. If in doubt, you may even turn to your readers for feedback. For example, you could ask at the end of a blog post whether readers would like to update more frequently or less often. Listening to your readers will likely help earn their loyalty as well.
Just the Right Balance
After assessing your own needs and goals as well as feedback from others, determine how often you will blog. This can change at first, but then try to settle into a consistent schedule. Start by making at least two posts per week, and explore where you want to go from there.
The Blogger’s Backlog
You can lose regular readers for good if you skip a couple of posts when your audience was expecting them. Whether you decide that daily, weekly, or monthly posts are right for your blog, be sure to have at least two weeks’ worth of blog posts stored up and waiting to be posted at all times. That way, if the unexpected happens or you are simply too busy to blog one week, you still have a backlog of posts that you can schedule. Making sure to never miss a time when readers are expecting a blog shows them that they can rely on you as a blogger.
Ultimately it’s up to you to decide how often you need to share new content on your blog. The most important part is getting started and making that first post. If you need help along the way, BlogPress is available, offering full service blog support for as long as you need it.