“Go to google. Search for the keyword. And see where our page is ranking.”
This was the advice I was given when I was first starting out and trying to understand keywords and SO. Like most beginners, even I was clueless about how to check my site’s position in organic search results.
So, the advice seemed legit. After a few months, when I came across the right way of checking a site’s position in search results, I was baffled by the mistakes I was making for so long.
Today, I want to stop you from making that mistake. This blog is for sharing information on the right way to check any website’s position in organic search results.
Before we get into the crux of the topic, here’s a heads-up. There are numerous paths to analyze your organic ranking. Running a quick Google search is not the ideal way. Primarily because there are variable factors at play, and it is not guaranteed that you’ll get it right. Further, there is a lot more information that a marketer needs other than the ranking position.
So, let’s get started. First, we will see the proven and most-used way of checking an organic ranking.
Checking Organic Search Ranking Using Search Console
Google’s search console is the go-to tool for any marketer. It is a tool with which I begin my day. Be it keyword research or finding out the top-ranking keywords for your website, the search console has more to offer than just running a random query.
Here is how you can use the search console to check your website’s organic ranking.
Go to search console. On the dashboard, click on ‘More’ under ‘Top search queries.’ It will give you a list of top keywords for which your website is currently ranking. Additionally, the report will also show the number of impressions each keyword has garnered and the CTRs that they have achieved. The report also indicates how many impressions and CTR the keyword has made while it was at each ranking position.
You can click on each keyword and see how its ranking has changed over time. Google Console does a neat job of depicting the data in a chart that makes visualization and decision-making so easy.
As a marketer, it easy for you to identify the keywords that are highly valuable for running campaigns, both paid and organic.
Recommended: SEO Writing That Just Works In 7 Easy Steps
Checking Organic Search Ranking Using SEMrush
SEMrush is a digital marketing tool. It is not any ordinary tool; it is a feature-rich tool that lets you do keyword research, backlink analysis, competitor analysis, and much more. It also offers a clean way of checking your organic traffic without having to sweat it out.
Heads-up! You need to have a SEMrush premium account to access most of the features.
SEMrush has an Organic Positions report which lets users see which are the top-ranking keywords for the website’s domain that are ranking in the first 100 results of Google. The report also shows which corresponding page the keyword ranks for.
As you can see from the image above, SEMrush gives a lot more than just keyword ranking and the pages. It also offers tons of other information like:
- Current position
- Changes in keyword position
- Traffic %
- Monthly average traffic volume
- Keyword difficulty
- Cost per click
- Cost – The amount you would have to spend to drive traffic to the website during the given time frame
- Keyword trend for the past one year
- And much more
For a marketer, this is eye-opening data because it shows directly those pages that need to be improved to rank better. Just sort the data down and start sifting through the pages, the targeted keywords, and their content.
SEMrush’s awesomeness does not end there. You can run the same report on competitor web pages and scrape their top-ranking keywords. If you want things a lot further, you can use SEMrush’s content gap analysis tool. The tool helps you identify content gaps that your competitors that you can leverage. This would include pushing out content on topics that competitors are lacking.
Checking Organic Search Ranking Using Ahrefs
If SEMrush has organic research positions report, Ahrefs has a similar power to check your organic ranking. It is a Rank Tracker. The rank tracker lets you monitor keyword ranking from across 170 countries. This is typically useful if you have a business that is sprawling across the globe and wants to know how your organic traffic is performing from each geographic region.
Here is how Rank Tracker works. You can add any number of keywords that you want to monitor the ranking of to the tracker. Ahrefs will keep sending updates to as and when changes are reflected in the keyword.
Rank Tracker gives detailed info into:
- Keyword visibility
- Average position and traffic thereon
- Position distribution – basically bucketing keywords into Positions #1–3, Positions #4–10, Positions #11–50 and Positions #51–100.
As a marketer, you must be knowing that Google also ranks other elements of your page — like images, videos, social content, question box, etc. on the search page results. SEMrush helps you look at the ranking results of each of these results as well.
For instance, you can input a given link and see what kind of content is ranking high for it. It is a featured snippet, site link, top stories, image pack, people also ask, etc. Depending on the category under which your keyword is positioned, you can tweak your content to improve the ranking.
These tools offer a relatively easy to check your website ranking as well as track its position change from time to time. However, it is upon you as a marketer to improve the keyword ranking by taking the right steps, which are those right steps.
Let’s explore them.
Remedies To Improve Your Organic Search Ranking
Let me repeat what I said at the beginning of this article. There are several variable factors at play when it comes to making a page rank organically on Google (or any other search engine).
Some of them are:
- Domain ranking
- Website security
Of course, there are still more than these four ranking signals. Let’s be sure that these would rank amidst the top 10 out of the 100+ ranking signals that Google’s RankBrain uses.
More than 80% of internet traffic originates from mobile devices. Right from running a quick online search to shopping online, users use mobile search extensively. In fact, in 2015, Google admitted that people search for mobile devices in a significant manner in major ten countries, including Japan and the USA.
So, it is a necessity to make a website mobile-friendly. Also, Google ranks those pages which are high on the user experience above others. Hence, mobile-friendly pages stand a better chance to rank higher.
Moz developed Domain Authority (DA) as a measure of a website’s ability to rank in search results. DA is rated from 1 to 100. Higher the DA better the chances of the website ranking.
Let me make one thing clear. DA is not officially a metric that Google uses to rank a website. A higher DA means that the site has everything that Google looks for before ranking a page.
So, it matters that your website must have a higher DA. The brand-new website begins with a DA of one position, and then it starts improving. It is built over time so, you cannot buy or install it. You can only push out great content, let Google find it and slowly improve your DA.
If you have used Google products for a while, you know that Google is a highly user-centric company. It reflects in the UI designs and the UX that it delivers. Additionally, Google also cares for the security of its users.
That is why it is started recommending webmasters to upgrade their websites from HTTP to HTTPS. An HTTPS website is an HTTP website that has an SSL certificate. An SSL certificate encrypts that information that is shared between the user and the website server. It prevents any unauthorized interception, eavesdropping, snooping, and similar cybersecurity threats that could risk the user’s safety.
If your website is still on the HTTP mode, your website ranking could take a dip. Consider moving to the HTTPS version by installing an SSL certificate. In case your website has multiple sub-domains, you might need a Wildcard SSL certificate. (This is the one that I personally use and can recommend)
Summing It Up…
From tracking your website’s ranking on Google to identifying areas of improvement, the everyday life of a marketer is sure an interesting one. Make sure you do not blindly search on Google to keep track of your website’s ranking. It is better to use proper tools that scrape the internet and provide accurate ranking position.
Also, remember that there are several other factors that you must consider making your website rank, but it all begins from being mobile responsive to improving domain authority and making your website secure.