Google Analytics is a widely popular tool that is great for any website or blog owner. It’s not only popular because it’s free, but because it offers up a ton of information that will help you optimize your site, such as how people located your site, where they went on your site, and also some demographic information about the visitors.
Google Analytics isn’t the right tool for everyone, however. The one major drawback is that it tends to lag behind 12 hours or so, so the statistical information that you are receiving is not being received in real-time. There are also some other criticisms, such as it not being a great tool for search engine optimization. If you are looking for alternatives to Google Analytics, listed below are some of the best comparable tools that you will be able to find on the web.
Want a new and refreshing tool that isn’t a total rip off of Google Analytics? Then you will want to give Chartbeat a try. One of the key selling points: you have access to real time data!
When you sign up for Chartbeat, you will have two dashboards: the real time dashboard, and the dashboard containing historical data. The real time dashboard has a ton of neat and unique feature, such a scroll mapping, page density, the reading and idle visits, the monitoring of moving, and even retweet and brand metrics.
The one thing that Chartbeat is not is free. The first month is free, but after that you will need to start paying a price. At the time of this article, it’s only $10 a month however, which is very much worth it for the amount and detail of data you are receiving.
Mint analytics tool is as refreshing as the name sounds. To start up, you will have to pay about $30 for a site license, but you get some neat added features that Google Analytics does not have. For example, you will get “Birdfeeder”, which will let you view feed subscription statistics and click-throughs all in one location. The break down of searches from the regular search and Google image search are also made really clear and without the need to fuss around with filters. You can reach “Mint” at http://www.haveamint.com.
Of all of the alternative analytical tools out there, Woopra definitely has the coolest interfaces. It’s also sort of neat to know that this tool was developed by former Google employees.
This analytical tool gives you data sharing through an API, and it runs across all platforms., meaning that the processing power of your desktop is completely left for the interface. All data that is obtained is live, and you can actually talk to any visitors on your site. You can reset a number of different goals, and if you have a website or blog that is selling things, then you can also receive an alert for when a visitor has clicked on a “buy now” button.
If you have any problems with or questions about the tool, they also feature live chat customer support which is great for anyone who is new to using any tool.
Another neat feature to this tool is that it has “Heatmapping” technology, so you can see all of your information in 2D. All in all, this analytics tool is definitely worth checking out.
Clicky is another fun real time analytics tool that can also monitor a number of different things, such as your Twitter follower count and you can even choose to have an “on-the-go” iPhone version installed on your phone.
This analytics tool may be free, and it may not be. It is currently free for any website that has less than 3000 pageviews, but if you do happen to go over that you can choose from a number of different plans that are still affordable.
Other than maybe having to pay for the tool, another drawback to Clicky is that it can seem to be quite simple to anyone who has experience with web analytics tools. If you’re new to web analytics, however, this tool is a great introduction into learning all about website measurement.
Piwik is a full open source analytics tool is becoming increasingly popular, especially since a lot of corporate institutions no longer allow Google Analytics on their ownership policies! Piwik runs on both PHP and MySQL, which tends to not be an issue for most web users.
The interface for Piwik is pretty easy to use and is web based. Webmasters and bloggers alike are fully supported with a wide range of different plugins, which makes installation a whole lot easier. Piwik is also very fast in loading up different screens so you won’t be stuck sitting at your desk and twiddling your thumbs, much like what Google Analytics forces you to do.
7. Bing Webmaster Tools
A lot of us have forgotten that there are other search engines out there besides Google – such as Bing and Yahoo! Bing and Yahoo! both account for 30% of all web searches, so it’s not a good idea to completely ignore the information that the Bing Webmaster Tools can give you. Bing has also just recently incorporated Yahoo! search data in its analytics reports, so you get two different popular secondary search engines in one place.
The interface is clean, and you can quickly choose to view fast stats on things like:
- Pages crawled
- Pages indexed
You also no longer have to fuss around with trying to become a member of the Yahoo! Consultant Network, something which everyone can agree was a complete annoyance.