SEO is crucial for people to find your blog. The Internet is driven by search engines. Whether you’re talking about the granddaddy of them all in Google or Bing, Yahoo, or a hundred other search engines, more than 90% of all web traffic is driven by these search engines. Understanding keywords and using the free keyword tools available to you is an important steps in building a successful web presence.
When it comes to websites, there are literally millions of different websites throughout the World Wide Web. If you wish to compete against this massive amount of competition, then you need to understand how search engines work. Search engines rely on keywords to rank websites and web pages.
If your website doesn’t achieve the first or second page of search results, then it might as well be invisible. Internet surfers rarely go to the third page of search engine results. This means that your keywords and keyword phrases that you use should be very specific and targeted.
What Are Keywords?
If you have ever used a search engine, the word or words that you entered into it were called keywords. When you enter in a phrase, that phrase is searched in order of the words entered first. If the search engine doesn’t find an exact match with what was entered, it then relies on the main words within that phrase.
It may sound a bit confusing, but it’s really not. As an example, let’s say you wanted to find a website that sells art frames. You want wooden, hand-crafted frames for canvas.
You would type into the search box: hand crafted wood art frames for canvas. The results may hit on exactly what you’re looking for, but it might not. The results may come back with hand crafted wood frames, leaving out art and canvas.
Many users don’t get overly specific with their searches, so you need to target the main ideas. The more specific you can get with your keywords, the better. But you also don’t want to target a phrase that is rarely searched and that’s where the Google AdWords keyword tool comes in.
What The Google Keyword Tool Offers
By taking advantage of this incredible, and free, tool that is provided by Google, you can learn a great deal about the content that users are looking for with regard to your website. If you sell those art frames, type in art frames into the search box in the keyword tool.
The results will show a great deal of possible matches along with the number of searches done in a month both locally and globally. This will also give you an idea of the level of competition that you will face based on those particular keywords. As you would see with this example, ‘art frames’ has 33,100 global searches a month and the competition is around 60%.
That level of competition means that you might not get a first or second page ranking, but that would all depend on the content of your website based on that keyword phrase, as well as the other marketing efforts that you have employed. The second result is ‘art framing’ which shows 22,200 global monthly searches and much less competition. If you work with actual framing, then this would be a keyword you would want to pursue.
Developing A Balance With Keywords
As you scroll down, you will see a number of different keyword combinations based on the words that you entered. There will be some keyword phrases that have a limited number of searches combined with very little competition. Others will have several hundred thousand or even millions of global searches every month with incredible competition.
While it may be tempting to go after those keywords that have millions of global searches monthly, the odds are strong that you won’t stand a chance of being ranked within the first couple of page results. This keyword tool is powerful when you use it to its full strength. Balancing the number of monthly searches both globally and locally is important.
You may find that a keyword phrase returns 50,000 global searches every month, but only 2,000 locally. If your business relies on local customers, then this isn’t a keyword you want to focus on, even if it’s right in line with your business. Instead, look for high numbers of local searches combined with a lower competition level.
What You Can Learn From These Results
SEO tools such as this one can offer you an incredible amount of useful information. When you are building your website or marketing it, you will likely already have keywords in mind. Yet, you may realize that what you’re targeting will simply be too much in the way of competition to try to overcome.
You’ll have a certain amount of pride when it comes to building your web presence – whether that’s instructions on how to start a blog, web hosting, or a million other possible topics – and you want to focus on the high return search phrases, if you plan on being successful with your business venture, you need to take a step back and find the right balance for your particular business. Some websites have been building their presence for years and have cornered the market, so to speak, on certain keywords.
The Google Adwords keyword tool can also show you what website domain addresses might be ideal to acquire if you can. In the previous example, if you customize frames for clients, you may not have realize that art framing would have as many searches done every month and that the competition level is relatively low. Maybe artframing.com is available as a domain and when you have that domain, you are going to get those first page results that you want.
Be Willing To Adjust
When it comes to keywords and search engine results, you need to be willing to make adjustments. If you target certain keywords but you’re not getting the results you want, then consider trying a different combination of words. If you stick to your guns and aren’t willing to make the necessary changes (which includes altering content and marketing strategies), then you will likely be losing valuable time and money in the long run.
Use the Google AdWords keyword tool whenever you can. It has helped many websites attract visitors and build customer bases.