Email marketing IS an incredible way to grow your business (and yes, we are referring to your blog as a ‘business’ and you should too) but you have to go about it the right way. What’s the right way?
When you’re just starting to learn how to start a blog – regardless of your industry – your main focus should be on creating your mailing list. Here are 5 tips to help you understand the fundamentals, and get more subscribers to your list.
People love free stuff. People love instant gratification. If you give someone something free for signing up for your list, everyone wins. So give away something. Anything! They give you their information in exchange to some kind of content or product.
Make sure to offer something of genuine value like a free ebook, report, e-course or podcast. The implicit question you need to answer clearly for your visitor is, “What’s in it for me if I subscribe?”
Members Only Benefits
People love being part of exclusive clubs and we all know they love deals. So offer subscribers of your list something no one else can get. Exclusive content is just like your free stuff, only it’s kept for those special readers that complete a certain task you ask of them.
Just as an ebook or free report helps build your email marketing list, exclusive content offers readers something more and provides the bribe needed to get them to complete a call to action. Make them feel privileged by including exclusive courses and opportunities to buy before the general public, discounts or promotion codes in your newsletter.
Continue to remind them that they are an exclusive group of insiders that gained special access to exclusive content and offers as a reward for subscribing to your list. This makes them feel special and adds value to your list. There is nothing greater but to make readers feel they are valued and are part of something that values them.
Make Your Subscription An Aspirin, Not A Vitamin.
Vitamins are great, they boost your energy levels, but you don’t have to take them. But when you have a headache, you NEED an aspirin. Make your subscription indispensable. Fill it with real value that people want and need.
Pack every issue with valuable content, information about the hottest information in your industry, interviews with top-tier experts and insightful tips and strategies that actually improve the lives of your readers.
Always go the extra mile and try to get into your readers’ minds and overcome their fears and objections. Spare them of:
- Too many updates
- Messages that aren’t in line with what was originally promised
- The worry that their personal data will be sold to spammers
Also, find out what your readers want and need. Include interactive quizzes in your newsletter and gain valuable insights on who your readers really are. Address their concerns and you’ll find that they will be happy to give you their address. Over-deliver and remember that going the extra mile is never crowded!
Try Pop Up Ads
Though it’s controversial, big pop ups prompting people to sign up for your list can work wonders. Our personal experience – we added a hover over opt in list at askdanandjennifer.com that we only show only once to new visitors – increased our opt-ins by over 200% with very few complaints.
A direct call to action converts a lot better than a soft one that is trying to please people.
- Soft: “Why not subscribe to our list?” vs. Direct: “Enter your information today and get started!”
- Soft: “Get a free ebook!” vs. Direct: “Download your free ebook now!”
When people are given strong calls to action, they often feel more secure because they believe the person knows what they are doing. When you use direct orders for subscriptions, you are conveying the message that they are doing the right thing.
Build Your World Around It
Your list sign up should be a big, noticeable part of your web design. People should feel compelled to sign up and not be able to miss the signup section. Let them know that it’s important to be on your list…
Make it as easy as possible, so place your opt-in form at the top of the page where readers’ eyes go first. Most site owners have an opt-in form in all of their web pages. This is the best way to convince people that they really need to be part of your list.
You can put a line saying what your readers can get for subscribing. You can say, “subscribe to a free informative newsletter about…” or “subscribe to a valuable report packed with the latest tips in the industry.”
Studies revealed that this is a very effective way to get more subscribers to your list, because the benefits are stated loud and clear. Never leave people hanging without offering them your enticing products or information. By creating an attractive ad for sign up, they will eventually become part of your list and even advocated of your brand.
Get Out There And Do It!
The golden rule of email marketing is always present all the benefits your readers will get by subscribing to your list. Tell them what you want them to do, exactly how to do it and that you want them to act now. Praise your subscribers, as they are a more valuable metric than any other measure of site success, including page views and traffic.
Needless to say, you must use a powerful email marketing service like AWeber and a professional web hosting company. Remember, loyal subscribers are the life blood of any successful business and learning to create genuine relationships and respond to their needs will get yourself a goldmine.