When you are very new to blogging it is easy to pick up on bad habits and listen to misleading advice which can prevent you from gaining the traffic you deserve and lead to no one reading the content you have spent valuable creativity and time writing. The blogging community has only become more and more competitive in recent years, so it is essential you not only love the content you write but that the content you write is good in order to compete and be seen!
Table of Contents
1. Not Being Original
With the likes of Zoella and In The Frow becoming such huge names in the blogging world, it can be tempting to follow suit and copy what the popular bloggers are doing in order to achieve success. Writing and running a blog should be about creativity and enjoyment first, money and reward second. Blogging is a journey and you should stay true to yourself and the content you love to write. Everyone has a different path to success, you should follow the tips in this article to start your journey down your own path of success.
Related Posts To Make Your Blog Writing Even Better:
- How To Write Your First Blog Post
- 11 Essential Ingredients Of A Great Blog Post
- Blogging 101: Article Writing Ideas
2. Irregular Uploading Intervals
Contrary to popular belief you don’t need to post a blog post every single day to stay relevant – however going 2-3 weeks without a blog post comes across as lazy and that you have a lack of interest in your blog, even more so as a new blogger. If it appears that you aren’t interested, why should your audience be? Of course there will be times when you are unable to upload which is understandable, but frequent irregular uploading is a big no-no when it comes to running and maintaining a blog.
3. No Content Schedule
You should aim to be posting to your blog at least 2-3 times a week, so you are going to need to be planning your blog posts in advance. You should set yourself a content schedule so you can be publishing content on your blog on the same days every week, not only does this ensure consistency but over time you readers will know to come back and check out your blog and will also look forward to receiving that email from you about your latest post! If your usual days of posting are Monday, Wednesday and Saturday then you can’t sit down the night before and be thinking of a topic to write. Content creation takes dedication and passion. You should plan your blog posts at least a month in advance so you have time to edit, proofread and amend (unless it is a timely topic that needs to be covered straight away).
Related Posts To Make Your Blog Writing Even Better:
- 10 Killer Blog Headlines You Should Be Using Right Now
- Tips For Writing Your First Blog Post(s)
- How To Write A Great Article – The Easy Way
4. Lack of Organization
To keep yourself organized you should have a planner to plan what you are writing, when you are writing it and when you are uploading. Depending on your personal preference, you should add all this information to an online or physical planner so that you can visually see what needs to be done. Whilst it can be good to note down topic ideas in the notes on your phone whilst on the go, this will not be good for your content development strategy in the long run. Get a wall planner, chalkboard, app or organizer to encourage you to stick to a productive routine.
5. Uploading First Drafts
When you get a great topic idea, you often want to run with it and click ‘publish’ however this can lead to a below par blog post. Write your first draft and then leave it a while before you look back at what you have written, you may notice errors that you didn’t notice before and you may look at the topic with a new perspective and have even more detail to add which will make for a great blog post!
6. Poor or Misleading Headlines
If your headline is misleading or unappealing to your audience, it doesn’t matter how great your content is. The headline is the first thing your readers see and the first thing you can do to convince them to click-through, it is the thing standing between your content being read and being ignored. Avoid click-bait content as this will result in a very high bounce rate and frustrated readers. Think of your headline as the question and your content as the answer, are you giving your readership the answer they’re looking for? If the answer is no then you need to rework your headline or do further research into the topic so that the readers question is answered.
7. Not Getting Second Opinions
You love all the content you write, that’s why you write it, but it’s important that you get a second opinion from a friend, family member or colleague before hitting that Publish button. Something that makes sense to you might not make sense to your readers and little things like punctuation and grammar are easy to miss if you’ve re-read the blog post multiple times already. Self-critic can be difficult but over time you will discover your writing strengths and feel more confident in publishing high quality content you know your readers are going to love, for the meantime it’s worth having a second pair of eyes!
8. You Aren’t Optimising For SEO
The general rule for blogging is to write for users first and search engines second. Even with your social media efforts, especially as a new blogger and don’t have a large social following, it can be difficult to get your content seen. Every blog post should be researched (i.e. trending topics, highly search keywords) and optimised for SEO in order to appear in the search results for relevant searches.
Here’s a great article from In Front Digital on how to write great post for SEO AND for your readers: “How to Write Great Content for SEO & User Experience.”
We hope you’ve enjoyed this guest post from Lauren Squire. Lauren Squire is an SEO expert at In Front Digital, a Birmingham digital marketing agency in the UK specialising in SEO, PPC and content development. The In Front team helps a variety of local and international clients to increase their online visibility, traffic and leads.