Blogging is still one of the most effective ways of having your voice heard, promoting your brand, building your audience, and even growing your own business. Not to mention it’s an incredibly fun way to pass your time. Also, there are so many different niches you can explore with blogging and find people who are interested in what you have to say.
The most popular niche is usually IT, and you will find plenty of blogs on modern technology with no surprise, because being tech-savvy these days is just as important as being literate. And then, there are health, fitness, education, and fashion blogs, which are always at the top in terms of visits and social media shares.
So what is their secret? Well, let’s find out. Here are 7 strategies professional bloggers use to attract more blog readers.
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1. Guest Posting
This is one of the most effective blogging strategies, especially if you are a new to the world of blogging. Popular bloggers like Neil Patel, despite reaping all the benefits that come with being successful, are often under pressure to keep on producing great content on a regular basis, and if you reach out to them and offer to create amazing new content for their blog for free, in exchange for a link, they will more than likely jump at a chance to collaborate with you. By publishing your post on a different platform, you are exposing yourself to an entirely new audience, which will inevitably drive more traffic to your own blog.
Of course you’re going to share your content multiple times, because there are so many different social media platforms, such as Facebook, Twitter, Google+, or even Tumblr, where you can share a link to your new post and attract readers.
However, we are talking about sharing your content on the same platform more than once. For instance, you can invite your followers on Twitter to check out your new post, and then remind them several hours later. Then remind them again tomorrow, next week, and even a month later.
They will have a chance to catch up in case they have missed it the first time around.
3. Repurpose Your Old Content
According to the Australian Writings team, who are experts on writing stunning content, creating something new and fresh is not the only way to grow your readership.
- Your old content can be just as effective, if presented in a different form.
- You can turn shorter posts into an eye-catching infographic, your longer pillar posts into podcasts, or how-to articles into video tutorials.
- You can even gather your best posts and create an ebook.
Some of your content won’t receive the attention it deserves, whether it’s because you didn’t have a bigger audience at the time, or because you haven’t gotten the format right. This is your chance to make it shine again, and save some time in the process.
4. Restructure Your Posts
You can also make use of your existing posts to attract new readers, without having to change them drastically. Try breathing new life into them by tweaking their structure. For instance, break those huge blocks of text into smaller paragraphs, each one with a catchy and intriguing subheading.
These days, people scan the content for something that might catch their eye, so make it easier on them. Also, make your posts readable, both in visual terms and in terms of substance. Also, you can make it more appealing by optimizing your website’s performance, and introducing responsive design, thus attracting mobile users.
5. Reach Out to Influencers
Reaching out to experts and influencers in your niche is a complex task, but it’s well-worth the effort. Once you are sure you have a killer post on your hands, get in touch and ask them if they would like to contribute to it with a quote, for example.
Since you probably can’t offer them money, you can give them your product for free, or share a link to their website. On the other hand, in case they decide to share a link to your post with their readers, you can expect to receive a ton of traffic, some much-needed exposure, and a huge boost to your authority in the niche.
6. Write a Better Headline
About 80% of the people will read the article simply based on how much they like the headline, which makes sense, because you would be more likely to check out a shop which has a nice window, right?
Writing a great headline is an art, because the best one manage to let the reader know what they will find inside, and how they will benefit from it, while appealing to their emotions. For instance, headlines like “22 Fresh Tips to Grow Your Audience Today”, or “10 Unexpected Reasons Why Online Businesses Fail” let the reader know what they will be getting.
Also, the first one promises a clear benefit which they can experience almost immediately. The second one appeals to their emotions, because nobody wants to see their business crash. If it is difficult for you to come up with great headline ideas, you should check out these 7 effective writing techniques for modern professionals, which will make this process easier for any blogger.
7. Optimize Your Content for Long-Tail Keywords
Long-tail keywords are great, because they tell you all about your readers’ intents, as well as what sort of content you should create and which needs you should meet. Also, if you do your research right, there is very little competition there, and according to this article from Search Engine Journal, you can boost your organic traffic by 78%. And all you really need are Google Autosuggest and Google Keyword Planner. The former will tell you which long-tail keywords your readers are looking for, while the latter will provide you with an insight into how much competition there is for each keyword. You can also check out user-generated content on forums to find even more long-tail keywords.
Blogging can be both lucrative and fun. But, regardless of great your content is, it’s not going to be of much use if nobody is reading it. It is all about your readers, because that’s who you’re creating the content for. This is why you should also take the time to figure out the best ways to reach them, and we hope this post will help you do that.
We hope you’ve enjoyed this guest post from Jessica Freeman. Jessica is a freelance writer. She is interested in traveling and online learning. She enjoys writing on education, technology innovations, and blogging tendencies. Find out more about Jessica’s work by visiting her blog http://topwritingtips.com.au/ where she provide excellent writing tips for blog for students. You can also follow her on Facebook andGoogle+.