Advertising on your blog can be a very lucrative and attractive income stream if you learn how to do it correctly. It can be much more complicated than just throwing up an ad for something on your site and expecting people to click on it and purchase something. It just does not always happen this way. Tweaking and testing your advertising campaigns are of vital importance to how you end up faring when the check comes at the end of the month. Here are a few tips on how to get the maximum ad revenue from your site.
Try Different Networks
There are hundreds, if not thousands, of different networks out there. You can easily search for many advertising vendors who want to buy ad space on the web. This is a great opportunity for you, as it gives you the chance to try out several different networks on your site and see which one works best.
While there are all kinds of different networks out there, they can be broken down into four categories – pay per click, par per action, pay per view, and ad space.
Pay per click advertising is just what it sounds like – if someone clicks on an ad on your site, you get a small percentage of that revenue. Pay per action means you get a percentage of revenue when someone does something such as purchase an item from the ad or give their contact information to the vendor. Pay per view ads pay you based on the number of times an ad displays on your site. Finally, you can just sell space for a monthly fee on your site as well.
You can try all of these different kinds and see what works best for you.
Make Sure the Ads Are Relevant
Try to find ones that are relevant to your site as well, and test different ones to see which ones get the most clicks or actions from your site. These networks allow you access to these types of analytics so that you can see exactly how many clicks and/or sales you are getting through each advertisement.
Some networks, such as Google AdSense, will choose what ads they display for you based on the content of your site. However, you should still review the ads and make sure they are appropriate for your site.
Try Different Ad Placements
Sometimes, the placement on your site can be a big factor in your success. Try putting it on the left hand side of your site, instead of the right, or at the top instead of the bottom. Track what kind of click through rate your ads get when you move them.
Try Different Ad Sizes
They might be too small or too large. Resize them as well to see if a different size gets the attention of readers a little better. While you might think that bigger is always better, this might not be the case, and you will not really know until you have done some testing.
Graphic or Text?
Many ad networks give you the option of having either graphic banner ads or text ads. While many blog owners gravitate toward image-based ads because they believe they will be more likely to catch someone’s eye, do not rule out text ads! Sometimes they may actually do better depending on the content of your sites and the content of the advertisement.
It seems that different website templates seem to have an effect on the amount of people who will click on your ads. Try different web design templates on your site in order to see if any particular one leads to more advertising clicks.
If you really want to get your readers’ attention, you can try pop up ads and see if they have any effectiveness. However, keep in mind that pop ups are often seen as annoyances to your readers and might keep them from coming back to your site. They may be worth a try, however, while you are testing to see what seems to work the best for your blog.
One great way to see what ads do the best is banner rotation. With a banner rotator, you can have different banner ads show up in the same spot on your site at different times. This way, you could test the effectiveness of say, five different banner ads, by having a different one rotate in each time someone comes to the site for a few days. These sites
Switch Things Up
Mix up the design of your site from time to time to see if that helps with ad effectiveness, and even move them around that seem to be doing well if they have lost a certain amount of their effectiveness.
Many of us develop ad blindness where we tend to start to ignore the ads that we see on sites we visit. Mixing up the design of the site or the placement of your ads might get your customers to look around a little more closely when they see that things have changed a bit! This is just a good practice anyway, as mixing things up on your site just keeps things fresh and will probably keep their eyes on your site longer and keep them coming back more often.
While it can be tedious to try to tweak you site and get a better click through rate on the different advertisements that you put up, taking the time to test and improve can end up bringing you in a significant amount of extra income without even having to get more traffic coming to your site. While it is not as simple as pushing a button, using the tips above should help you get your ad revenue up without having to do a significant amount of work!