The design of your company website or blog has a huge impact on visitors. This is usually the first glimpse they get of your business, so it’s important to make the right impression.
If your site’s design turns people off, it won’t matter how great your products are. That’s why it’s crucial to pay attention to the following web design principles.
1. Use Responsive Web Design
Responsive design allows your site to be viewed by any type of device or browser. With so many people using smartphones and tablets to browse the web today, it’s important that these visitors can view all of your content properly.
Another approach is to create a separate mobile site, but this involves complications that can be avoided by simply using responsive design. By implementing responsive web design, you can have one site that works for everyone.
2. Avoid Clutter
A cluttered website is not only unappealing, it makes it hard for visitors to absorb all of the information. If your pages are full of text, images, ads and banners, people may not know where to look. There should be a certain amount of space between design elements.
While images can be appealing and eye-catching, you don’t want to have so many of them that it’s distracting. The same goes for ads, videos, pop-ups and other design elements that have the potential to give your site a cluttered look.
This is also something to keep in mind when it comes to text. Long blocks of text are hard on the eyes, so they should be split into smaller paragraphs. Headings and lists also help to break up your text.
3. Make Sure Your Website is User Friendly
If your company website is difficult to navigate, you will lose visitors quickly. It’s especially important that your call to action or order page is easy to find. Most people won’t spend much time trying to figure out how to get to the order page, so make sure there are clearly visible links to this page.
If your site has multiple pages, you should keep in mind that people may land on different pages. That’s why it’s important to have your most important information on every page -or at least have a link to your main page that’s easy to see.
4. Remember the Fold
The fold is the part of your site that is visible without scrolling. Your key information and call to action should be above the fold. If it’s below the fold, you will lose anyone who doesn’t want to bother to scroll down.
5. Use Quality Images
The web is becoming increasingly image-driven. While it may be tempting to use readily available stock photos on your site, keep in mind that thousands of other sites are using identical images. It’s better to invest in some original photography or purchase the rights to better quality images to set your site apart.
6. Make Your Site Unique
It’s hard to be unique in a world with millions of websites. One way to differentiate yourself is to have a professional looking header and logo. If your company doesn’t have a logo, it’s worth it to get one designed.
You can also make your company website distinctive by using choosing catchy titles for your articles and, as mentioned above, using quality images rather than generic ones.
This guest post comes from Sarah Smith, who writes on the Orange Digital blog. As a writer who is constantly in contact with web developers, SEO’s and app developers, she was able to glean a good amount of knowledge from her coworkers on what to do.