Here is a 5-Step Social Media Marketing Plan that you can use over and over again as you add new social media platforms to your marketing efforts.
Step 1: Select A Social Media Platform
If you’re not already active on any of the social media sites, an easy way to find the best one for your niche is to look at your competitors. Search for the leaders in your niche and look at their number of Facebook, Twitter, Google+ followers.
If they have 200,000 Facebook fans but only 1,000 twitter followers that’s a good indication that Facebook may be a better fit for your niche than twitter. (but it could just also mean that the other blogger is more active on Faceboook – so check more than one competitor…)
Related Posts To Help You Make More Money With Social Media:
- 4 Social Media Sites That Will Make You Money
- How to Market Your Blog on Social Media – 7 Incredibly Easy Tips
- Effective Web Copywriting To Make Money Online
- Tips For Writing A Viral Blog Post
Step 2: Set Up Your Social Media Profile
Here are some tips for setting up your social media profile.
Include your primary keywords in the title and description if possible. You should always be thinking of creative ways to include your blog’s primary keywords anywhere that links to you.
Write a good description about you or your business. Be as detailed as possible, but don’t share any information that you do not want to be public. A good place to start is to look at what you wrote in your about page on your blog.
Use a real photo of you – preferably a headshot. Social media is about connecting with people and you can’t do that if you’re hiding behind a fake persona. Your picture should match your personality – whether silly or goofy, your readers need to know the real you.
Link to your blog either in the About section, or some of the social media sites provide a section to include links to your websites. (Also make sure to link to your social media account from your blog using a widget like Simple Social Icons – BlogPress provides this one for you.)
Related Posts To Help You Make More Money With Social Media:
- 7 Ways To Get Your Content Shared On Social Media
- Social Media Marketing – 5 Keys To Your Success!
- Social Media Marketing For Dummies
Step 3: Meet People
Find and follow the key influencers in your niche. You should have found some of these when you were researching your top competitors in 5 Important Questions lesson.
Next, look to see who they follow and selectively follow those people. We’re building a network but if you’re the new guy on the block, you need to take the first step. CAUTION: do not blindly follow as many people as you can – be very selective and only follow the key people in your niche.
Once you’re following these people, you will start seeing their posts in your feed. Take the time to make intelligent comments and participate in the discussion. Share their posts. They may not follow you back initially because you’re too new. Show them that you’re here to stay and that you can add real value. Only then will they follow you back and recommend you to their friends.
You should try to do this a little each day or each week. If you follow 1000 people your first day on a social media site, you will look like a spammer.
Don’t forget to follow back. Sooner than you think, you will start getting new followers. Selectively follow those people back. I say selectively because you don’t want to clutter up your feed with junk. Make sure that they are interesting and relevant as well.
We have made some very influential, long-term friends on social media. That’s not going to happen if you come across as a slimy spammer who only promotes his own stuff. Social media is very much “you scratch my back, I’ll scratch yours”.
Step 4: Share Interesting Content Regularly
It’s important to share your own content, but it’s also important to share related content in your niche. Your content should be a mix of text, images, and even video.
The more interesting, relevant, and useful your content is, the more it will be liked, shared, and linked.
What is interesting content?
- Articles, images, and videos from your website and other related websites
- Surprising facts or statistics about your niche
- Inspiring quotes always get shared
- How to, funny, or inspiring videos in your niche
- Emotional content – whether it’s funny or appalling, people want to feel
- Customer testimonials
- FAQs related to your niche
- eBooks and free downloads
- The occasional product promotion or really great deal
How often should I post?
How often you should post depends on many different factors, including your niche and the social media site where your sharing your content. Here are some rough guidelines…
Facebook Personal Page
First, let me say that I don’t recommend posting about your business on your personal pages. However, if your blog is humor, recipes, or other personal niche, then it could be OK. It really depends on your friends and how close your blog topics are to your personal life.
In general, post to your personal page as much as your want, but keep the topics “personal”
Facebook Business Page
If your blog is more professional in nature and you decide to go with a Business page, then 1-3 times per day should be your limit and the content should high quality. It should be relevant, useful, and actually provide value to your business niche.
Twitter is REAL TIME. The more you post the better… You’ll catch different followers at different times of the day, so it’s even OK to repost something multiple times throughout the day.
Whether personal or professional, Google users tend to be more techie. You can post as often as you like, but make sure your posts are interesting, engaging, and useful.
Step 5: Measure And Adapt
Pay attention to how many new followers you’re getting, which posts are getting shared, liked, or linked, and even the time of day and post frequency that gets the best results.
You can only improve if you know where you are. Your success depends on knowing what works, what doesn’t, and making changes accordingly.
And most importantly…
DON’T QUIT – It takes time and energy to build a following on Social Media and the results are not instantaneous. Be patient and just keep chugging and you’ll look up one day and wonder how you got so popular!