Darnit! Ethical! Ethical! Ethical! All right! Ethical! Ok, here’s the thing about linking… Getting other links from other people is critical for SEO and getting the search engines to send traffic, but how do you do it without actually making the search engines run away? Ok, here’s 5 ways.
1. Have Great Content
I swear we keep saying this, great content rules. Make stuff that people want to read, which is the same stuff that people actually want to link to and people will read it and link to it. I mean it’s really what it gets back to other blogger’s will naturally link to it. They don’t just say, “ I wrote this link it to me. Alright really great stuff.” People will be like, “oh look someones writing really great stuff lets link to them.” I mean it really does work that way. Keep it fresh and publish consistently though.
2. Be Consistent
Consistency. That’s a big thing, ok? You gotta, you can’t just post once every three months, ok? Build relationships, ok? That just never goes away in business. Network, network, network. Ok. Reach out to other bloggers, other web site owners, even PR and news. OK, use contact, emails, forums, twitter, Facebook, LinkedIn, and if you have to…get on the phone, ok? There are still people that like to get on the phone these days. You know, comment on other people’s stuff. Be useful, ok? Don’t just blah, blah, spam everybody but provide useful feedback, useful comments, engaging.
3. Write Guest Posts
Absolutely! And another one and this is a good one, write guest posts, blogs always need more content; online magazines always need more fresh content. So what do you do, you solve their problem. Offer to write fresh content for them and they’ll publish it and you should get the link back, you should get the link back, plus you’ll get exposure to their audience. Great one way.
4. Submit Your Articles To Directories
Directory links are a great way to help spread the word about your website or blog in a good way. The more directories that your site can be found on, the more that search engines will trust your site.
While it may sound easy to go ahead and submit your site to a directory, bear in mind that there are literally tens of thousands of different web directories out there – and not all web directories are equal. Some of them are poor in quality and not SEO friendly – which means that they won’t help your site in search rankings in the least. You want to make sure that the directories you are submitting your site to will actually be able to pass your web link down the line.
The best way to submit your site to a directory is to try and use a niche directory submission. Niche directories are those which are created with one specific topic in mind. Niche directories will only accept sites that they say are related to that particular niche, which is why Google places a lot more importance on backlinks that come from any sort of relevant site or sites anyways, so this will help you a lot when it comes to search engine rankings.
Submitting your site to a directory one by one is incredibly boring and time consuming, so you may want to look into hiring on a directory submission service provider. These providers already have a whole list of directories that they know will help improve your site’s rankings in search engines, and they also understand the nature of each and every directory they are submitting your site to. They know how to get your site approved so you don’t have to spend countless hours fiddling with this or that, and they typically quite affordable.
5. Get Involved With Social Media
Social media are all the rage these days and they are continue to grow. Twitter, Facebook, Google+, LinkedIn, YouTube, even MySpace… the list goes on and on. You can build some really important links just by having a placement on each of these social media sites (yes, even MySpace is still a bit relevant, so don’t count it out entirely).
Social media is great since they offer a lot of different ways to have people promote your content FOR you. People can retweet, “like”, “share”, “+1” and just plain old copy and paste a link to your website right on their social media accounts if they find the link that you have put on your very own social media site at all valuable or useful. If you have a blog (which you should, and we’ll discuss that in a second), then you should try to have it on the very same domain as your company’s website. Social media is all about keeping it real and keeping it human, so having a blog, which is far more human than just a website advertising products, is a must-have.
Link building plays an incredibly important role for any website or blog that wants to actually have a presence on any search engine. Unfortunately, link building has gotten a bit of a bad rap lately, mostly because people have used and abused it for a while now. One of the worst types of link building that everyone should avoid is the Blackhat SEO (aka completely unethical) link building techniques. This type of technique attempts to manipulate any search engine’s rankings through things such as hidden text, paid links, cloaking, and link farms.
There are a number of reasons why you want to build links to your site. For one, it will help improve your site’s authority in a number of search engines, like Google and Bing. Having a strong network of links backing you up tells search engines that you are trustworthy and aren’t a site full of useless garbage. Link building will also help draw attention to your site’s important keywords, which in turn will help improve your ranking in search engines. Lastly, having a strong network of links will make your site all the better known on other larger websites. This will, of course, help increase the referral traffic to your site, and it won’t even cost you a dime!