Over the last couple of years article marketing has become a staple of building backlinks to your blog or website. With the new Google algorithm, this has definitely taking a hit. But the real question is whether or not that hit is enough to bring your article marketing to close. In short, the answer is yes. The problem with article marketing is that generally the articles are of low content quality.
Articles typically do not show up in the search engine results when they attached to online directories. More authoritative sites may not even have the better post, but the attachment of an article directory could hurt the ranking of the article. There are exceptions to this rule, but generally speaking, old school tactics of article marketing are pretty much dead.
When you publish your article on a directory you are providing it to the world free of charge. Because of this, anybody can republish your content. If the article is republished on a site that isn’t even ranked, your backlink within the article can actually hurt your ranking.
Furthermore, some article directories don’t even have a PR ranking of 2 and this can give you a bad backlink to your website also. Run a PR check of the directories that you are publishing your articles to before you submit your piece. If you are going to use article marketing, you need to be savvy. Publish your articles on a directory that has a PR ranking of at least 5.
Duplicated content is a big no-no to Google. By now, you should know this. In the early days of the Internet, you could publish the same article on thousands of websites and have a great rank. Now, duplicated content can even lead to your website being banned. The problem with duplicated content is the fact that even phrases used within the article could be seen as duplication.
Never mind actually cutting and copying the full version of an article, using the same keywords over and over again can be seen as duplicated content. If you are worried about getting your website banned by the search engines, never write an article on the same topic using the same keywords.
So you have a bunch of different articles and you want to use the same anchor text for your backlink. Don’t even think about it! Anchor text is seen the same as copy and keywords. If your anchor text is “sliced bread” and it’s attached to your backlink, Google will recognize this and negatively affect your website ranking.
Mix up your anchor text if you’re going to use article marketing to get your website some backlinks. One of the best ways to get backlinks is through blog comments and forum posts relevant to your site. Search the web for good posts related to your niche and post your link on their comments section to start getting some authority for your site.
Can Article Marketing Still Be Effective?
Article marketing can still be effective, but not exactly for Google rankings. There are a lot of people that keep article directories as bookmarks in their browsers. Article directories allow people to find a wealth of information very quickly. Is there a lot of junk on article directories? Yes. Does this mean that you will not be able to get a lot of readers from them? No.
Article directories should be treated as another resource. Depending on the information and the quality of your content, you can still gain a lot from them. The thing about article directories is that they give people a great way to find you. This is much different than trying to gain backlinks and rank in the search engines. Article directories should be used to bring readers to your blog so they can subscribe to your RSS feeds. Other tactics can be used to rank in the search engines.
The Bottom Line
Article marketing was a trend that brought in a lot of traffic, but as all trends come to an end, it is officially dead. This doesn’t mean that you won’t benefit from article this. It just means that you need to weigh the time and effort of marketing your site through articles over building your ranks in the search engines.
Article marketing is not nearly as effective as writing original content or using forums to market your site. If your primary means of getting your site ranked was through article marketing, you’ve probably already experienced a drop in your rank. Rebuild your ranking through other means to stay in good standing with Google.