Blogging can be a nerve-wracking experience if you don’t know the right strategies. It’s not only interesting topic ideas that will get you a higher engagement on your blog but a mix of creativity and reliable information.
In an endless sea of blogs out there, it might seem intimidating to make your mark. Be it your brand or just your personal blog, it’s important to consistently write engaging content and use visual strategies to captivate your audience. However, it isn’t that difficult if you follow the tried and tested strategies for blog writing.
In this article, we’ll show how you can also create an outstanding blog post and get noticed by your target audience. Let’s dive in!
Come Up With a Captivating Title
First impression matters when you write a blog and this is where your title plays a key role. It should be captivating enough for readers to click it and be excited to see what the blog offers.
No, we do not condone clickbait titles and don’t like it if we come across any just like other readers. So follow this advice: keep your title direct and concise. It should be interesting and the reader should know at a glance what they are getting into. Nobody likes being tricked and your readers will love your blogs if they really are what they claim to be in the title.
Make Your Content Flawless
A grammatical error or typo can put off the reader and makes you lose your credibility and look unprofessional. If your reader doesn’t believe you’re putting in the needed effort to make your content perfect, it will make them lose interest. Just make sure you review your content before publishing and you are good to go!
Nobody’s perfect and everyone needs a helping hand sometimes. You can also use online tools like Grammarly for spell checking, grammar checking, vocabulary enhancement, plagiarism check, proofreading, and more!
Content Visibility is Crucial
What’s the point of great content if no one can find it on search engines? You don’t want to be hidden away in the fifth or sixth page of a search result where no one will ever go. Use Moz Pro’s Keyword Explorer to do your keyword research and rank for the right keywords that are relevant to your blog. Make sure you take into account the search intent of your target audience and how that intent is fulfilled by you when deciding your keywords. By using these keywords in your content in a natural flow, you will help search engines index and rank your content. This helps readers easily find your blog on the internet with a simple search query.
Customize Your Blog Header
Imagery is important to keep your readers engaged. Just like your blog title, make a compelling first impression by using a unique blog header instead of a run-of-the-mill stock image. It will set the tone for your blog post and give it a personalized touch right away. You can easily find hundreds of customizable blog header templates on graphic design platforms like PosterMyWall. Pick a template that suits your purpose, play around with the text, fonts, colors, and other elements until you achieve the perfect design for your blog post.
Visuals Always Help
Your blog visuals can make or break your content. What good is great content if no one wants to look at it? It’s easier to keep the reader engaged if you use high-quality, creative, and stunning visuals to break up long blocks of text and make them easier to consume.
Don’t worry, you don’t need to hire a graphic designer to beautify your content, neither do you need any specialized tools for it. In fact, you don’t need any design skills at all! A free online editor, PosterMyWall, offers a drag and drop interface that is super easy to use, even for design amateurs. With over 160,000+ ready-made templates, you can use PosterMyWall to make your blog come to life!
Provide Clarity with Screenshots
Remember that your job is to make your reader’s life easier when communicating your message so it’s important to use the right medium for all kinds of information. Use annotated screenshots to complement the content and convey your message very clearly to the reader when needed instead of trying to describe everything in words. You can do that easily by using clipart in PosterMyWall’s editor as shown in the image.
Videos Are Powerful
Time and again, videos have proved to be highly effective in getting your message out. They keep the reader engaged and supplement the content, making it easier to understand. Research from Visual Narrative suggests that a one minute video is the rough equivalent of writing 1.8 million words! This shows how important it is to add videos to your blog to pack your articles with as much information as you can with as little text as you can.
The best part: it isn’t difficult to create professional-looking videos without any design skills or big budgets. You don’t need to hire a crew either. Sounds too good to be true? With PosterMyWall, it is surprisingly easy. Create personalized videos by customizing the innumerable video templates that are available for a huge variety of themes.
You can also animate your content with relevant gifs, and maybe the occasional meme, to keep the reader engaged. Simply customize and download any video template on PosterMyWall in GIF format.
Summing It Up
So far so good! Simply follow these blogging tips and tricks to capture the fleeting attention span of the readers. Using visuals will also help you keep the readers engaged and slowly build up their interest.
Now it’s your time to put your skills to test. Equip yourself with your newly updated blogging toolkit and make your mark in the blogging world.