Web analytics software is a great way to find out the coming and goings of your blog’s followers. There are a lot of different software programs out there for you to choose from, some being paid and some being free. We will review some of the best of the best and tell you exactly what you need to know.
What To Look For In Web Analytics Software
You will find that there are a lot of different features when it comes to web analytics software, regardless of whether or not it’s free or paid. There are two fundamental and accepted categories of web analytics and statistics that you should be looking for:
Off-Site: The measuring, analysis and the reporting of a website’s potential audience (also known as the “opportunity”), the share of voice (how visible you are), and the buzz (comments made about your website)
On-Site: The measuring, analysis and reporting of specific data, such as conversion elements and other website-only related statistics (visitors, page views, etc.).
Combining both the off-site and on-site web analytics will give you the most insight on your blog’s followers.
Free Web Analytics Software
When it comes to web analytics, Google Analytics is definitely something that is worth checking out. Though you should be wary of a lot of free web analytics software, Google Analytics provides high quality statistical and analytical information for those with small businesses or personal websites.
With Google Analytics, you get three different reporting views:
This makes it very easy to organize information, and the information is also easily accessible.
There are a couple of drawbacks to this web analytics software. One thing that is lacking is real time statistics. If you are looking for real time statistics, then you may need to turn to a paid web analytics software tool. Another is that people are wary about what Google may be doing with their information, and are concerned that the software is free so that Google can obtain their information.
Unlike Google Analytics, StatCounter.com, a free web analytics program, will provide you with real-time web statistics. It’s also pretty easy to use StatCounter. All that is needed is for you to insert some basic coding on your web page or blog, and from there you can analyze your website visitors and traffic patterns. Some of the features that they offer include:
- Configurable Counter
- Popular pages
- Keyword Analysis
- Visitor Paths and Length
- Returning Visitor Activity
- Country/State/City Stats
- Email reporting
ShinyStat is a web analytics program that offers both free and paid for statistical programs. The free ShinyStat web analytics software tends to be just fine or those who need to obtain stats for personal reasons. With the free version, you can track up to 1000 page views per day. Some other features that come along with it include:
- Online visitors
- Number of visits/page views
- Visits/page views in the current month or on the current day
- ShinyStat Rank (SR)
You can also give their Pro or Business web analytics software a try if you find that the free program isn’t meeting your needs. Both come with a 30 day free trial and offer more details reports that may be necessary for business owners, such as:
- Campaign ROI (Return on Investment)
- Conversion Analysis
- Track Advertising Campaigns
Paid Web Analytics Software
WebTrends is a fantastic web analytics tool that large companies such as IKEA, Ticketmaster and Reuters have all used. It’s accurate, reliable, and has been around for longer than most of the other analytical tools on the web. Some of the features of WebTrends include:
- Dynamic Search (the ability to utilized a very sophisticated search engine marketing automation software that will further optimize any results for online marketing campaigns)
- Real time visitor Segmentation (based on cross-channel in-site)
- Customer targeted analytics solutions
- Flexible, comprehensive and scalable web analytics
- Automated optimization of online advertising
What’s the drawback? The price. If you are a small or medium sized business, then the hefty price tag that comes with such a successful web analytics tool may not be worth it.
eLogic Web Analytics
No matter what size your company may be, eLogic Web Analytics has a package that can suit your business. With prices ranging from $9.99USD to $499.99USD, you can look into what features you will need in order to obtain the statistical information you need, and choose a package based on that.
eLogic is also well known for providing reliable web analytics and stats that are real-time. The information that they provide is quite in depth considering the small price you have to pay for this service. Some features that they offer include:
- Configurable counter and summary stats
- Click path analysis
- Popular pages
- Visitor path tracking
- Conversion tracking
- Keyword Analysis
- Visitor comparisons and visitor lengths
- Returning visits
- Recent visitor activity
- Country/State/City stats
- User access management
Yahoo! Web Analytics
Yahoo! Web Analytics is a very popular analytical tool, and though by itself it is a free service, it isn’t the easiest to obtain. You must have a Yahoo! Advertising account, a Yahoo! Small Business account, or have a Yahoo! Account Manager. If you do quality for one of those above options however, Yahoo! Web Analytics is a fantastic tool to use. Some of the things that you can expect are:
- Executive Analytics Dashboards
- Raw and Real time Data Collection
- Visitor Demographics Reports
- Visitor Behavioral Reports
- Merchandise Reporting
- Advanced PPC Campaign Management
- Workflow Management
If you already have an account with Yahoo!, then their web analytic software is probably all that you will need.